Whether You Know It Or Not, You Are In The Data Business

Our daily jaunt on the Internet has become second nature and our mobile devices have become our BFFs. We may not give it a second thought, but through this technology we are producing a steady stream of digital exhaust, resulting in a “Big Bang” on the data universe.

This very large data footprint we’re producing has created a new responsibility for every IT department; they are tasked with protecting any and all data for their company. Not only do they need to protect that data, they might also need to recover that data at a moments notice. IT professionals are challenged with increasingly stringent regulatory requirements and business initiatives that demand higher service levels, longer online retention times, and higher levels of data protection. No matter how savvy you are…it can be a daunting task to address these needs.

During my conversations with customers, I have found there are many companies that still struggle to optimize IT functions and arm employees with technology that drives productivity and innovation across the organization.

I recently read an IDC report titled ‘Worldwide CIO Agenda 2014 Top 10 Predictions’, this report paints a picture of the challenges CIOs will face in the next two to four years. It also discusses the opportunities that CIOs have to evolve in their primary role. One prediction caught my eye — “80% of the IT budget will be based on providing service integration for a broad portfolio of internally and externally sourced IT and business services”.

Organizations are looking outside the walls of their data center and embracing the cloud and external service providers.

Our next customer in the data protection podcast series, Cincinnati Bell Technology Solutions (CBTS) provides a complete suite of end-to-end IT solutions, offering a wide range of information technology systems and services.

Bill Ehrman from CBTS discusses how CBTS got into the business of offering Infrastructure as a Service, Backup as a Service, Storage as a Service and many other services and how they built-out their infrastructure.

Listen to the podcast.

Lisa Matzdorff

Lisa Matzdorff

Voice of Customer, Data Protection and Availability Division
I have a passion for listening, more specifically, listening to customers share their IT stories, their experiences, their successes! Over the past 7 years in the role of customer reference manager and customer advocacy manager, I’ve had the pleasure of listen to amazing stories and meeting some very interesting people. The one thing that makes my job even better…I get to share those stories. When I’m not working, I’m volunteering with foster children, running 5K fun runs, playing fashion consultant “What Not To Wear” style, traveling, and watching reality t.v

No More Fishing For Data Protection In The Isilon Data Lake


It’s been almost 2 weeks since our announcement about the latest OneFS release and our support of the new capabilities for data protection with Isilon.  The response from new prospects and existing customers has been tremendous.  I wanted to recap what was announced and the improvements you can expect with these exciting new platforms and integration features.

Today’s enterprise customers demand storage infrastructures that provide the scale, performance, and ease-of-use Isilon products are known for.  Whether the need is a Data Lake for Big Data applications or simply providing the most cost-effective NAS platform for storing files, Isilon delivers new capabilities to extend its lead in the new mobile, agile world.  Release 7.1.1 of OneFS adds more capabilities to enhance Data Protection of Isilon as well.

EMC Avamar and NetWorker exploit these new features to deliver faster, more manageable backups.

Watch Alex Almeida discuss the benefits of these new Isilon features coupled with the Data Protection backup products

NDMP Acceleration

Provides the industry’s only NDMP multi-streaming backup with deduplicated daily level-1 backups built into daily full backups in a fraction of the time compared to traditional solutions. With OneFS release 7.1.1 integration, Avamar leverages OneFS’ ability to identify daily changes faster than walking the file system. This provides up to a 3x faster backup.  You can read more about this in this blog post.

Centralized snapshot management and recovery

Management of snapshots and related policies is simple with NetWorker Snapshot Management. The NetWorker Management Console (NMC) provides a single pane of glass for data protection administration of snapshots and backup including snapshot creation and replication, policy-based retention, rollover to protection storage, monitoring and reporting for both file and block-based storage. NetWorker uniquely discovers snapshots already created by the storage administrator and adds them to the centralized catalog along with those created using NetWorker, enabling a universal view of snapshots in the environment. These snapshots can be rolled over to protection storage, used for recovery, and are included in reporting.  A wizard simplifies configuration of snapshots and backups, alleviating the backup administrator from compulsory in-depth knowledge of the storage device.

Recovering from a snapshot is also quite simple using the Recovery UI within the NMC.  Data recovery can also be granular, enabling storage administrators to recover entire volumes or individual files.

Performance and Scalability

Data Domain systems offer the performance and scalability necessary to handle big data workloads.  Isilon scale-out NAS storage allows for massive data growth and offers industry-leading performance.  Big datasets stored on Isilon require fast, efficient, and scalable data protection.  Data Domain systems are highly scalable protection storage with deduplication technology that reduces storage requirements by 10 to 30x.  With throughput of up to 31 TB/hr, Data Domain enables more backups to complete sooner reducing pressure on limited backup windows. In addition, the Data Domain Data Invulnerability Architecture provides the industry’s best defense against data integrity issues ensuring data is recoverable and accessible.

As you can see, the Data Protection products are delivering real value for our customers leveraging Isilon and the rest of the EMC platforms.  Read about just one example, Trek Bicycles, and how they transformed their Data Protection and business intelligence with Avamar, Data Domain, and Isilon.

J. P. Corriveau
As a software and technology geek, I enjoy discussing and debating the current and future plans for enterprise and personal computing. I have had lots of different roles in customers large and small. Since moving to the vendor side, I have had roles in Sales, PreSales, Marketing, Professional Services, and Product Development. In my current role, I will continue to share my views on the enterprise computing and data protection market.

Data protection for VMAX3: High Performance Data Protection for Your High Performance Storage

1EMC has once again as raised the bar on storage leadership with the announcement of the new VMAX3.  Much more than primary storage, VMAX3 is an Enterprise storage services platform, designed to enable I/T to control where to best run specific workloads, whether in the data center or the cloud. With VMAX3, IT can manage Storage-as-a Service through predictable service levels at hybrid cloud scale. Continue reading

Paul Scheuer
I like to be known as "Mr. Enterprise Storage Protector" writing, blogging and presenting to the world an ever-changing, always improving product story for enterprise storage (Mainframe) data protection and archiving. You won't ever hear or see me use the words "sexy" when describing our products (that's another story), but you will see that I am passionate about the ability to protect the crown jewels of corporate data. I consider enterprise (aka mainframe) data protection the guardian of insuring that the world doesn't "grind to a halt" as mainframes make airline transactions, stock trades, ATM transactions and many other things critical to our daily existence on the planet. I come to EMC via IBM where I spent more the two decades in storage as a developer and marketer of storage, even competing head-to-head with the products I now grow (yet another story). I call the Tucson Arizona desert home, where I like to sun & swim outside my office door. When I'm not outdoors, in front of customers or sales teams, you'll find me playing and listening to Jazz piano or guitar.

IT’s New Dirty Little Secret

A colleague of mine recently came across an article I wrote when I was doing some consulting work for a data protection company nearly 10 years ago.

While it feels more than a lifetime ago that I wrote that piece, as I read through it, it struck me just how little some things have changed. It’s as if time has stood still… creating a pocket of inertia.

In fact, with only a few product/technology updates, a new title and a July 2014 time stamp, the piece could run today, likely without even an eyebrow raised. Heck, I’d go so far as to wager that if the article were to run, more than a few would chime in on the tape versus disk theme that runs through it.
Continue reading

Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

VPLEX and RecoverPoint Integration with XtremIO: A Customer Case Study

It’s not a secret that one of my favorite products within EMC is VPLEX.  VPLEX is a product that means different things to different people.  Some look at it as a data migration solution while others look at it in its true flash and glory meaning – a distributed cache that is virtualizing your underlying storage and provides an active – active site topology.  For example, you can have Site A in NY distributed to Site B in a metro location (up to 10ms latency for VMware HA and vMotion) and have simultaneous read/write access to the same data across these two data centers. Continue reading

Ashish Palekar
I have been around the storage market all throughout my career. It started with learning Fibre Channel and iSCSI from the ground up and contributing to the standards body. My next gig was building processors at Trebia Networks to mediate between converting from FC to iSCSI. From there, I joined EMC. At EMC, I have focused on storage virtualization in various roles – developer, dev manager and product manager. My primary passion these days is helping our customers, partners and engineers understand why the products we are building are game changing. Equally importantly, I am focused on helping us build a business around our products and staying ahead of the market. And that means looking a little beyond the next curve and dreaming about all that can be. And you know what, it is a lot of fun!