The Second Machine Age: 5 Things Our Kids’ Kids Won’t Know about Retail Shopping

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Guy Churchward

Guy Churchward

President, Data Protection and Availability Division
I'm an enterprise infrastructure hack. Really, if you think of my career as a building, I’ve spent it underneath in the sewer lines and the electric plumbing, making sure things work. Invariably, my businesses end up being called boring. But that’s okay. It means they’re doing exactly what they’re supposed to do, which means their customers can do what they need to do. I come to EMC by way of BEA Systems, NetApp and most recently LogLogic, and my mission is to lead EMC Data Protection and Availability Division's efforts to deliver a protection storage architecture that leaves us all in better shape for the next guy, or gig, that comes along. Oh, and make no mistake about it, I want everyone to know who’s number one in backup, and why.

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  1. What it was like to purchase goods and take them with you
  2. That Walmart once employed nearly as many people as the U.S. Armed Forces
  3. What “Black Friday” was
  4. What a store credit card was
  5. What it was like to be shopping pack horses at holiday sales


  6. After reading my post on the emergence of The Second Machine Age and what it holds for the world of transportation, my boss responded, “I still prefer a clutch and a gear stick!”

    And if the comments I received from many of you are any indication, you may feel similarly. However, you also told me you are excited about the changes that lie ahead, not just for transportation, but also for other industries. This made me think about retail and healthcare, and how these industries are transforming as we speak. Continue reading

Does Big Data Have to Be Big?

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Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

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One of my hot button issues these days is Big Data.

By many media and vendor accounts, Big Data is simply that: big data. Large volumes of structured or unstructured data the likes of which are generally associated with companies in data-crunching industries like oil and gas, seismology, genomics and finance.

Even Wikipedia defines Big Data as “the collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing.” Continue reading

VPLEX Virtual Edition Is Software-Defined Coolness

Ashish Palekar
I have been around the storage market all throughout my career. It started with learning Fibre Channel and iSCSI from the ground up and contributing to the standards body. My next gig was building processors at Trebia Networks to mediate between converting from FC to iSCSI. From there, I joined EMC. At EMC, I have focused on storage virtualization in various roles – developer, dev manager and product manager. My primary passion these days is helping our customers, partners and engineers understand why the products we are building are game changing. Equally importantly, I am focused on helping us build a business around our products and staying ahead of the market. And that means looking a little beyond the next curve and dreaming about all that can be. And you know what, it is a lot of fun!

Data center infrastructure is undergoing a massive shift. Virtualization in the data center has had a profound impact on customer expectations of flexibility and agility. Especially as customers get to 70+% virtualized, they have the potential to realize tremendous operational savings by consolidating management in their virtualization framework.

In this state, customers typically do not want to deploy physical appliances and want everything handled from their virtualization context. Similar changes in networking and storage have meant that the basic infrastructure is now completely in software running on generic hardware. This is the software-defined data center, and VPLEX is no stranger to this conversation. Continue reading

Data Protection – From Good to Great

Gytis Barzdukas

Gytis Barzdukas

With over 20 years' experience in marketing, product planning and product management, you'd think I might have grown tired of talking about backup, storage and IT by now – but the market and the technology keeps evolving and it remains thrilling to be at the cutting edge of that. Looking after the product portfolio and roadmap for EMC's data protection cloud means that I'm working at the pointy end of the third platform revolution – which keeps me busy when I'm not rooting for my local soccer team or making the most of life in Seattle with my family.

One of the questions that I often ask when meeting with IT directors considering deploying a cloud backup solution for their business is “What does great data protection look like?” And the answers I get back are always different. Continue reading

Remove That Target On Your Back

Tom Giuliano

Tom Giuliano

Marketer and EMC Data Protection Advisor Expert
I love to listen to customers discuss their data protection challenges, their experiences and their needs, and I’ve had a lot of opportunity to do it. For the past 15 years, I’ve brought network and storage products to market through roles in sales, product management and marketing. When I’m not driving go-to-market initiatives, identifying unique and creative methods to build product awareness or launching products, you’ll likely find me cycling, skiing, boating or running. And, who knows, maybe you’ll hear some of my more interesting experiences in one of my posts from time to time.

Backup administrators have traditionally been the go-to-person when something went wrong with a critical data backup or recovery process. And the primary person chasing them down during these unfortunate circumstances was their boss. One issue (hopefully!). One target. Problem (usually) solved. Well…..that’s no longer the case. Continue reading

Protection Storage in the Cloud – Separating Fact from Fiction

Caitlin Gordon

Caitlin Gordon

Data Domain Product Marketing, Data Protection and Availability Division
I have spent the past eight years focused on all things data protection, with a focus on backup and archive. Lucky for me, Data Domain Systems give me lots of good topics to discuss here. When I’m not blogging, I’m equal parts gadget geek and sports freak – always ready to chat about the latest IT rumor or celebrate/lament the latest Boston sports heartbreak/victory. You can also find me talking backup on Twitter and YouTube.

Over the past few years, I have been rather ‘cloud-shy’ despite being in marketing where some may believe we just throw around jargon whenever we can. For me, talking about Data Domain as ‘cloud-ready’ – the ideal platform for offering data protection as a service – is not something to be taken lightly.  However, recent developments have changed this and I’m now comfortable saying Data Domain systems are truly cloud-ready.  So I’m sure you’re dying to know, why now? Continue reading