“No one understands the cloud. It’s a [BLEEP] mystery.” —Jason Segel
Perhaps more than a few of us got a kick out of the trailer from one of this summer’s blockbuster movies. In this clip, the cloud is the villain.
If your family is like mine, meaning not that tech savvy, so their only exposure to the cloud is limited to what’s available on their favorite Apple device, then, yes, the cloud may seem as vaporous as its heavenly counterpart.
But if you’re a tech-savvy CEO, CIO, application or data protection administrator, or business line manager, understanding the cloud and its potential value to your business has become critical. In fact, not understanding the cloud won’t be an option moving forward, which will hold true whether you’re in the IT business (like me) or a different industry altogether. We’re all on a journey, and the cloud will play a part in everything we do.
Let me explain.
To read the full post, please go to our sister site Reflections.
President, Data Protection and Availability Division
I'm an enterprise infrastructure hack. Really, if you think of my career as a building, I’ve spent it underneath in the sewer lines and the electric plumbing, making sure things work. Invariably, my businesses end up being called boring. But that’s okay. It means they’re doing exactly what they’re supposed to do, which means their customers can do what they need to do.
I come to EMC by way of BEA Systems, NetApp and most recently LogLogic, and my mission is to lead EMC Data Protection and Availability Division's efforts to deliver a protection storage architecture that leaves us all in better shape for the next guy, or gig, that comes along. Oh, and make no mistake about it, I want everyone to know who’s number one in backup, and why.
One of my hot button issues these days is Big Data.
By many media and vendor accounts, Big Data is simply that: big data. Large volumes of structured or unstructured data the likes of which are generally associated with companies in data-crunching industries like oil and gas, seismology, genomics and finance.
Even Wikipedia defines Big Data as “the collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing.” Continue reading →
Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things.
Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer.
After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South.
In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.
The Second Machine Age is redefining our relationship with technology. From healthcare to transportation, our lives will be nearly unrecognizable to our children. Underlying this change is the next generation of the social network: a Social Network of Machines. This Social Network of Machines will be a vast infrastructure built on the Third Platform (i.e. mobile, big data, social, cloud) and fueled by near-ubiquitous metadata about machines and humans. Continue reading →
Over the past 15 years at both EMC and NetApp, I have traveled the world, helping solve backup and recovery challenges - one customer at a time (clearly, I need to optimize my travel arrangements!). My professional mission is to transform data protection so that it accelerates customers’ businesses.
I have a passion for helping engineers pursue technical career path(without becoming managers), telling stories about life on the road and NDMP (yes, that’s NDMP).
Readers of my blogs probably know that I am guilty of spending the odd hour or three in a video game. My latest gaming quest is to work my way up the score ladder on the newly launched “VSPEX: The Simple Way To Deploy Your Cloud” game. As of this posting, I am at 20,000 points and aiming for the leader at 35,000! I will have to make some headway during my flights out to VMware PEX.
When first finding out about the game and launching it, I found the scoring mechanics interesting. The points you gain correlate with acquiring components to build a VSPEX solution! If you didn’t notice, the first component required for building a VSPEX in the game is Backup.
As I discuss in the video embedded at the top of this post, Backup is often tossed to the wayside when discussing private cloud deployments. This puts your business at a disadvantage before implementation even starts, and at a greater risk of data loss when not planning data protection proactively. We’ll certainly be elaborating more on this topic with VMware PEX attendees next week in San Francisco.
For those of you that will be heading out to VMware PEX you can take a look at a great preview put together by fellow blogger Phil George here. If you are specifically interested in our boot camp happening on Monday the 10th, you can also get a detailed agenda on Chad Sakac’s PEX Bootcamp Preview post. As Chad mentions, this boot camp will be epic and will include topics like EMC VSPEX, EMC Data Protection, and other incredible technology that EMC is working on in the coming quarters.
Once you are at the show stop by Booth #401 to see where you land on the top score list! We will have the game live in the booth, and I look forward at attempting to beat the high scores!
Technology Evangelist, Data Protection and Availability Division
My passion for technology started at an early age and has never stopped. Today, I find myself immersed in data protection. Yep, I live, breathe and tweet backup, availability and archive. In fact, nothing short of fully understanding how things work will keep me from digging deeper. But when I’m not evangelizing on the benefits of backup or technology in general, I can be spotted at a New England Revolution game, behind the lens of a camera or listening to my favorite albums on vinyl.
In addition to blogging for The Protection Continuum, you can find me on the EMC Community Network. Also, I'm a member of EMC Elect 2014, and I'm active in the New England VMware User Group (NEVMUG) and the Virtualization Technology User Group (VTUG).
Let's get technical!
Given the exponential growth of unstructured file data along with limited IT budgets and staff, the ability to efficiently backup and recover critical data residing on NAS systems can be a real hassle, to say the least. All-too-familiar challenges include:
Full and incremental NDMP backups that exceed backup windows
Tedious, multi-step recovery methods
Failure-prone tape devices that can be difficult to manage
Lengthy backups that hinder NAS consolidation and increase costs.
Fortunately, there are things you can do about these problems. As you evaluate the best way to protect your environment, you’ll want to consider the impact of you existing backup infrastructure on performance, time and cost:
Performance: Integrated data deduplication can help improve performance, while significantly reducing network and storage costs. Also, single-step data recovery can help eliminate the hassle of restoring the last good full backup along with subsequent incrementals to reach the desired recovery point.
Time: By deploying a backup and recovery solution that can span physical and virtual environments across the entire enterprise, you can significantly reduce the amount of time and resources spent managing your infrastructure. This can free up staff and funds for other IT initiatives and projects.
Cost: In addition to reducing the amount of data sent across the network and stored to disk during backup operations, backup data can also be asynchronously replicated offsite daily via existing IP networks for disaster recovery. This eliminates the management, cost, and risk associated with shipping tapes offsite, proving you with peace of mind.
So, if you have room for one more New Year’s resolution (it’s never too late, is it?), promise to learn more about EMC Data Protection Solutions. It’s never been easier to quickly and efficiently protect your NAS environment and everything else across the enterprise!
I have been marketing high-tech solutions and gizmos for more than 23 years. Along the way, I’ve held a variety of management roles in marketing, sales and consulting, and have amassed a wealth of storage industry experience, particularly in tape, disk, and deduplication solutions.
I earned an MBA from Northwestern University, Kellogg School of Business, and am living life in Irvine, California.