Cloud vs. Evil

Howard Rubin

Howard Rubin

Consultant Product Marketing Manager, Data Protection and Availability Division
My name is Howard and I’m a marketing guy. There I said it! Admitting to it is the first step right? Truth be known, I started “life” as a phone support guy then got promoted to Sales Engineer due to my good looks. That role dragged on far too long. Hanging out in data centers at 3am installing and troubleshooting ATM and Frame Relay gear got old; just like that technology. When I’m not marketing tech stuff, I’m either playing with my own tech gear at home or travelling to some exotic destination with my incredible wife, Mary. Fifty/Fifty chance it’s a shopping or exotic beach destination next time you get my out-of-office message.

By Howard Rubin, Product Marketing Manager, Backup and Recovery Systems

My blog last month entitled Cloud Control to Major Tom talked about the top five reasons enterprise don’t leverage cloud technology.  I focused on one specific reason pertaining to loss of control and visibility as being one of the top five.  This week I’d like to focus on another bullet on that top 5 list:  The belief that cloud computing needs to mature more.  In a publicly available report by Enterprise Strategy Group, 29% of the 256 respondents in their study noted this to be the reason for them not to adopt a cloud strategy.

       Courtesy ISACA.ORG

So exactly what does “mature” mean in this use case?  Are these IT departments waiting for some other IT division or data center location to be the guinea pig?  Perhaps “mature” means they’re waiting for next generation of software and hardware technology that improves upon the imperfections of the current version.   Or maybe they’re just waiting for the cloud providers and market analysts to report double and triple digit growth numbers.  Why make trillions when we could make….billions? But I digress….

The reality is that enterprises are levering cloud technology today to help alleviate their IT pain points.  And those pain points are convincing them to spend to the tune of $110.8 billion on cloud services in 2012 according to a recent Gartner report.   (Dr. Evil might be on to something).

At a high level, let’s take a look at another (top 5) list of reasons why enterprises are looking to leverage cloud service providers for some existing IT processes.   The list includes:

  • Technology infrastructure issues: Can’t afford new hardware or upgrades every year
  • Datacenter issues: Space, cooling, power or remote disaster recovery site
  • Financial issues: CAPEX to OPEX conversion
  • Personnel resource issues: Limited/reduced headcount or technical competence
  • Legal compliance: Support for regulatory and auditing compliances required by the business

So what constitutes market maturity for you?  Why wait for trillion’s when you can solve your pain points today when the industry is already over 100 billion?  Check out EMC’s Velocity Service Providers Trusted Partners who can help adopt a cloud strategy.  You’ll only need one VSPP partner to take that one first step – not a billion.

Howard Rubin

Howard Rubin

Consultant Product Marketing Manager, Data Protection and Availability Division
My name is Howard and I’m a marketing guy. There I said it! Admitting to it is the first step right? Truth be known, I started “life” as a phone support guy then got promoted to Sales Engineer due to my good looks. That role dragged on far too long. Hanging out in data centers at 3am installing and troubleshooting ATM and Frame Relay gear got old; just like that technology. When I’m not marketing tech stuff, I’m either playing with my own tech gear at home or travelling to some exotic destination with my incredible wife, Mary. Fifty/Fifty chance it’s a shopping or exotic beach destination next time you get my out-of-office message.
Howard Rubin

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About Howard Rubin

My name is Howard and I’m a marketing guy. There I said it! Admitting to it is the first step right? Truth be known, I started “life” as a phone support guy then got promoted to Sales Engineer due to my good looks. That role dragged on far too long. Hanging out in data centers at 3am installing and troubleshooting ATM and Frame Relay gear got old; just like that technology. When I’m not marketing tech stuff, I’m either playing with my own tech gear at home or travelling to some exotic destination with my incredible wife, Mary. Fifty/Fifty chance it’s a shopping or exotic beach destination next time you get my out-of-office message.

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