The Path to the Cloud Includes Backup

Mark Doncov

Mark Doncov

I’ve spent most of the seven years I’ve been at EMC on backup. Currently, I work on category and solution marketing initiatives in EMC’s Backup Recovery Systems division. In short, this means I focus on the “why” for EMC Backup, not the “what”; I leave the bits and bytes to the product teams. Over the years, I’ve seen big changes in the backup world. I will be looking at these – and the even bigger ones that lie ahead - here on The Backup Window and other social channels.

As VMworld 2013 nears to a close, your head is probably spinning with new knowledge about the cloud and cloud infrastructures. How could it not, right?

And, hopefully, you’ve had the opportunity to learn more about the EMC cloud story, the three paths we offer—build your own, VSPEX and VCE Vblock Systems— and why backup is vital to all three.

3 paths to the cloud

If you deploy cloud infrastructure without thinking about backup, you’ll face some unwanted challenges. Not only is traditional backup struggling under the pressures of data growth but virtualization is stressing it too.

Left unchanged, backup can have a domino effect with your organization: Data owners (e.g., the storage, VM and app owners), seeing the old backup ways are breaking down even faster than before, will find solutions on their own. Soon, you’ll have protection silos and an “accidental” backup architecture for your new cloud environment. That means cost, complexity and risk—and that’s just what you’re working to eliminate! Forget about business acceleration.

A better approach is to address protection at the start. Because backup is built into both Vblock Systems and  VSPEX, your organization gets the performance and visibility it needs IT-wide. This eliminates silos and accidental architectures, and it will allow you to scale efficiently and simply as you grow.

So as you consider your next cloud moves, don’t forget backup. If you go with one of EMC’s three paths, you won’t.  Best of all, with EMC you’ll be able to defy one of the most common conventions in IT today– broken backup.

Mark Doncov

Mark Doncov

I’ve spent most of the seven years I’ve been at EMC on backup. Currently, I work on category and solution marketing initiatives in EMC’s Backup Recovery Systems division. In short, this means I focus on the “why” for EMC Backup, not the “what”; I leave the bits and bytes to the product teams. Over the years, I’ve seen big changes in the backup world. I will be looking at these – and the even bigger ones that lie ahead - here on The Backup Window and other social channels.
Mark Doncov

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