Sneak Peek at VMware Partner Exchange 2014

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Lead the Transformation to Master the New Reality

VMware Partner Exchange, “PEX” as partners affectionately call it, kicks off at the Moscone Center in San Francisco on February 10. What is it? Only the premier partner event of the year … when it comes to “everything virtualization.” VMware brings together its technology and business partners for a 4-day exchange of information, and it all begins with Boot Camps.   These daylong intensive sessions enable VMware and its technology partners to share their roadmap, hottest technologies, and solutions, so the business partners can provide the best solutions to their customers. EMC’s Boot Camp (Boot camp ID# 3579-SPO) runs on Monday February 10th from 8:30 – 4:30pm.  For a peek at our agenda, see Chad’s Blog. Be sure to register.

The EMC Data Protection and Availability Division will have a strong presence at PEX, where you can learn about backup and recovery, continuous data protection, and application/data mobility and availability.  EMC provides the most comprehensive data protection continuum for VMware environments of any scale.  Visit us in booth #401 to learn more about Avamar, Data Domain systems, RecoverPoint and VPLEX, and how these solutions are optimized for VMware, VCE Vblock and VSPEX.

Additionally, we will be highlighting the tight integration of VMware vSphere Data Protection (VDP) Advanced and Data Domain systems. Click on this screenshot to watch the demo:

Figure 1: Fast and easy to setup backup with VDP Advanced and Data Domain Systems

We’ll also be discussing EMC VSPEX – The market leader in Integrated Reference Architecture Systems. VSPEX are proven by EMC, packaged and delivered exclusively by our partners. VMware vSphere Data Protection Advanced (VDP Advanced) with EMC Data Domain are now built into VSPEX Private Cloud with VMware vSphere for up to 300 Virtual Machines, and VSPEX Virtualized Solutions for Microsoft SharePoint, Exchange, and SQL Server. Stop by and see how to size and transform your backups with VSPEX & VDP Advanced. A key differentiator for VSPEX is the certified and tightly integrated EMC Data Protection and Availability solutions.

Powered by EMC Backup

There are many more exciting topics, but these are just a few to whet your appetite.

See you at PEX … 

Phil George

Phil George

Sr. Product Marketing Manager, Data Protection and Availability Division at EMC
Working with customers and partners (like VMware) to develop leading backup solutions makes every day very interesting; helping them optimize their backup architectures for virtualized environments is what really energizes me. Over the past 25 years, I’ve held senior engineering, marketing and sales roles within the technical software industry. This gives me a good vantage point to recognize technical challenges, see emerging trends and propose new solutions. I hold a BSEE from Cornell University and a Masters in Computer Engineering from Boston University. I currently reside with my wife and two children in Massachusetts.

EMC Data Protection – Always in Style for VCE

With Cisco Live Europe 2014 picking up steam in Milan, a city known for fine fashion and hi-tech (and at times fashiontech), it’s exciting to be talking about the perfect accessory to the VCE Vblock System – the VCE Data Protection Solution, built from EMC Data Protection and Availability technology. I’m no fashion aficionado, but I do know this: nothing goes better with a converged infrastructure than a matching (integrated and optimized) Data Protection solution.


Milan Hi-Fashion

You’ll never have to worry that your data protection

doesn’t match your Vblock System.

Welcome to the yellow brick road of virtualization and convergence. You have begun the journey of data center transformation to combat the challenges of data growth, spiraling costs, and complexity. You will continue to have to buy more, expensive backup storage to keep pace, while losing a handle on your backup windows, leaving critical data at risk. By integrating and optimizing data protection into your converged infrastructure, you can tame the multi-headed beast of data growth, not only in your primary environment, but in your data protection environment too. 


But you’re not done yet. You may think you have tamed the beast of data growth through convergence. The problem with data growth is that it’s a multi-headed hydra – even if you’ve addressed data growth in your primary infrastructure, you will still be dealing with it in your data protection environment unless you think differently.

“But how do I go about this?” I’m glad you asked. The first thing to do is to put on your ruby red shoes (always in fashion, whatever the season), click your heels together and say – “There’s no Data Protection like EMC” – three times over. The next (and last thing) you will ever have to do is let VCE walk you further down the “virtual” yellow brick road – because VCE can bake in EMC Data Protection with every order of ooey-gooey, converged goodness. Data Protection that’s pre-integrated, pre-tested, and pre-configured – optimized to protect your new investment, worry free.

towards virtualization

VCE Data Protection offers a 3-tiered Data Protection continuum, starting with a strong foundation of backup and recovery. EMC Backup and Recovery software and hardware are optimized for a virtualized, converged environment like VCE. Leveraging efficient deduplication technology, you’ll be able to reduce the time it takes to complete your backups by 90%, sending only changed data across the network to the backup appliance. Not only will you conserve network bandwidth by 99%, but you’re also offloading you backup data from your primary network by implementing a VCE Backup solution. In the end, you’ll see a reduction in backup storage by 10-30x, saving you money while you become master and commander in an ocean of explosive data growth. Finally, with tight integration to VMware vSphere, you’ll be able to not only backup, but also recover, your data and business critical applications – fast. 30x faster than the competition with Changed Block Tracking.

For added Data Protection, VCE offers flexible recovery points with continuous data protection through cross-site replication – this is leveraging EMC RecoverPoint. And, if your environment requires zero data loss and downtime, you can move up the Data Protection continuum and add EMC VPLEX for workload mobility and data availability in the event of an outage.

EMC Data Protection software and hardware offered by VCE are purpose-built to work together and carefully chosen to optimize your converged infrastructure investment. When you purchase your Vblock System, include EMC Data Protection solutions upfront so that you can get a handle on backup data growth once and for all. Don’t just be reactively fashionable – be a pro-active fashion trend-setter with VCE and EMC.

Chandra Jacobs
I love creative and challenging projects in the emerging technology product space. I have a background in tech, innovation, and product development, especially as applied to web and mobile apps in the entrepreneurship arena, but have recently moved into marketing. In my role as a product marketer, I have gravitated toward digital marketing as well as analytics/data mining. It fits well with my techie geek bent as well as my cloud angle on The Backup Window. (Be sure to catch my posts on Innovation Station too!) Outside of work at EMC, I enjoy exploring Boston’s culinary and jazz scene (often in combination), and travel as much as I can (35 countries and counting).

Data Protection – Getting Dressed Up for Cisco Live Milan

Milan, famous for many things, but perhaps the most talked about is its position as a major world fashion and design capital…and of course acting as the host city to Cisco Live Europe 2014.

So it was suggested that our EMC booth staff should dress the part. Top designers were sought for this special assignment, many designs were inspected, and below you can see an example of just one of the finalists modeled by a collection of EMC System Engineer’s.

Milan Hi-Fashion

While we’re telling you now that we *might* have new shirts for the new season of events, you’ll have to wait until the show to hear what’s new with Data Protection and Availability at EMC.

Our EMC Booth (D1), located at the front of the Solution Hall, will be hard not to miss. Starting at 10:30am each day from Tuesday 28th Jan – Thursday 30th Jan we will have dedicated Data Protection and Availability staff available to help you with all your questions.

You can also catch our team presenting on two adjacent booths; Intel and VCE both will feature dedicated presentations on how Data Protection from EMC forms an integral part of joint solution offerings. Hear from our team in the VCE booth at 12:15 each day and at 11:30am each day in the Intel booth. What will you learn? Well I don’t want to spoil the announcement but it will involve a major upgrade from our side of the house, allowing you to meet your backup windows and speed up your recovery process in a converged infrastructure.

We must not forget our activity with Cisco – catch our joint presentation in the Main Hall at 11:30am on Thursday. We will be discussing how you can transform your data centre with EMC VSPEX and Cisco Technology. This will be followed by an online webcast at 15:00 CET where those of you not at the show can listen to Karl Connolly from EMC discuss a similar topic (Go Karl, Go Karl, it’s your birthday, have a party – we can hardly wait!).

Did someone say P-A-R-T-Y? Why yes – Cisco Live would not be the same without a party! You will have to stop by the EMC Booth on Tuesday and Wednesday to get your ticket to the party on Wednesday night. However it’s first come, first serve with a strict limit on the numbers.

As ever we’ll be covering all of these events on social media so follow us on Twitter @EMCBackup for all the latest updates and news, and tweet to us and let us know how we’re doing!…oh and look out to see if we changed our shirts. ;)

Mark Galpin

Mark Galpin

EMEA Product Marketing, Data Protection and Availability Division
As a product marketing lead based in Guildford, Surrey, I'm often seen presenting to EMC’s partners and end users at various events across Europe. I have over 20 years experience in the storage market, largely gained in the financial and legal sectors, including PaineWebber, part of UBS, and Clifford Chance, the international legal practice, where I was the storage manager for a number of years. But I've also held had product marketing stints at Quantum and previously at EMC. I'm married with two children and live in Guildford, Surrey.

EMH Healthcare Implements Customer-Focused IT Strategy


179069079As I was writing last week’s post, I got an email from our social team asking me to take a look at a customer profile one of our internal teams recently put together.

The timing, as it turns out, couldn’t have been more perfect, and the story more in line with the “center of gravity” series I kicked off earlier this month. It’s a great example of the business benefits of a customer-focused IT strategy.

The profile recaps the journey EMH Healthcare went through to upgrade its legacy EMC storage environment. And while the product side of the story is compelling (and, yes, a nod to EMC products and solutions), it’s the  business/customer thread, you’ll want to note. It’s what captured my attention and surely EMH management’s.

By focusing on its customers (i.e., the ends) and not just the products/services it provides/delivers (i.e., the means), EMH IT is delivering measurable business value to the broader organization.

Now, don’t get me wrong.

I’m not saying that products aren’t important; they definitely are. But what I am saying is that IT organizations need to think first about the bigger business picture. They need  to understand what their customers (internal and external) need before they set IT priorities and invest in new products or technologies. (Recall the accidental architecture?)

EMH IT’s goal is to:

  • Improve operational efficiency (traditional IT metric) and responsiveness to patient needs (business-focused metric).

And it’s doing this by:

  • Improving application availability, responsiveness and performance – This expedites patient care, reduces the length of hospital stays and ensures accuracy of information processed at every level in the organization.
  • Simplifying administrative time – This allows the IT team to invest more time in business-optimizing activities (e.g., making sure their IT infrastructure is performing optimally for clinicians, administrators and patients).

I’d say EMH IT has found its business center of gravity, wouldn’t you?

Additional Resources

Customer Profile: EMH Healthcare: Private cloud improves healthcare applications, availability and performance.

Related blog posts:







Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

How to Find Your Organization’s Center of Gravity


It’s one thing to resolve to find your center of gravity and entirely different thing to change it.

In fact, I’ll wager a bet that like most people and most companies, the problem lies not in intention but in doing. More specifically, knowing what you need to do and how to go about doing it.

You know you need to lose 10 pounds, improve your fitness level, save more money, increase family time, etc. Your organization knows it needs to increase revenue, reduce costs and improve its competitive advantage. However, when it comes to losing the weight or keeping it off or, on the business side, to finding new ways to move the revenue needle, we often fall short.

As creatures of habit, we tend to go about our New Year’s resolutions or fiscal-year planning activities in the same way. We don’t take the time to re-think or change our behaviors.

In fact, I’ll wager a second bet that those of you who made New Year’s resolutions this year not only made the same, or very similar, resolutions as last year, but you’re tackling them in pretty much the same way. Am I right?

Is it any wonder, then, that come February 1, most of us have abandoned our resolutions? Or some businesses stall over time? That IT departments get stuck in the muck?

Our center of gravity shifts. Yes, our literal and figurative bottom-lines change, and those of us (organizations, departments, and individuals) who recognize this and make the necessary adjustments in our doing will benefit more those that don’t. It’s really that simple.

In Tilt, Niraj Dawar explains how the center of gravity for organizations has shifted from upstream to downstream, from products to customers. Moreover, he talks about the change this shift necessitates in the way organizations “think about” and “do” business.

He urges business leaders to think less about “economies of scale” (i.e., how much more product we can sell – “what”) and more about “economies of scope” (i.e., what else do customers need – “how” and “why”). The goal is “getting inside the customer’s mind,” he says. And I couldn’t agree more.

While Dawar’s book may be intended for management teams (Tilt’s intended audience), I contend it’s a must-read up and down the organization… for  IT departments…  for data protection teams. The center of gravity of  IT organization must also shift downstream to the customers (internal and external) it services. (More on this in my next post.)

How do you move your center of gravity?

First, you need to determine your current center of gravity. After all, you wouldn’t set a fitness goal without first determining your current fitness level, right? Okay, well, maybe some would, but best practice is to get a baseline of where you’re at so you have a realistic picture of where you need to go.

Some organizations may find that they are more upstream-focused than they thought; others may find some pockets of (upstream) strongholds and still others may discover that their infrastructures (people, process and technology) belie their intentions, to my initial point.

Whatever the case, the following three questions, pulled directly from Tilt, should help your organization get that baseline. They center on three areas: costs, value and competitive advantage:

  1. Where is the greatest burden of your fixed costs? Is it in your factory, in your R&D [upstream activities], or in [downstream] activities related to customer acquisition, retention and satisfaction?
  2. Which of your activities do your customers most value? Which activities are they most likely to pay a premium for? Which are the reasons for their loyalty? Where do these activities reside on the upstream-downstream spectrum?
  3. Where along the spectrum does your competitive advantage lie? What about your enduring differentiation?

Where does your organization fall? How customer-focused are you? Let me know what you find out @biggarhb, @emcbackup.


Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.