The DPArmy live from “Redefine Possible” in London

So the Doctor landed in the Old Billingsgate Market, in London on Tuesday to help EMC reveal a number of product announcements. Possibly for most, the main news of the day was the announcement that the existing high end storage array VMAX would be replaced with VMAX3. This updated array also included an updated and rebranded version of the operating system called HYPERMAX OS. Continue reading

Mark Galpin

Mark Galpin

EMEA Product Marketing, Core Technologies
As a product marketing lead based in London, UK. I'm often seen presenting to EMC’s partners and end users at various events across Europe. I have over 20 years experience in the storage market, largely gained in the financial and legal sectors, including PaineWebber, part of UBS, and Clifford Chance, the international legal practice, where I was the storage manager for a number of years. But I've also held had product marketing stints at Quantum and previously at EMC. I'm married with two children and live in Guildford, Surrey.

Optimized Isilon Backup and Recovery … It’s a Snap!

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EMC Avamar NDMP Acceleration plus Isilon Fast Incremental

EMC’s new Fast Incremental technology revolutionizes backup and recovery for Isilon Scale-Out NAS. This new feature coupled with EMC Avamar NDMP client 7.1 performs backups up to 3x faster.

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Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

Meet EMC ProtectPoint, 10 Fun Facts About Our Newest Family Member

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Today, EMC announced a new data protection solution, EMC ProtectPoint, which enables direct backup from primary storage to protection storage.   As the newest member of the EMC data protection and availability family, I wanted to share some fun facts so you can get to know ProtectPoint better:  Continue reading

Caitlin Gordon

Caitlin Gordon

Data Domain Product Marketing, Data Protection and Availability Division
I have spent the past nine years focused on all things data protection, with a focus on backup and archive. Lucky for me, Data Domain Systems give me lots of good topics to discuss here. When I’m not blogging, I’m equal parts gadget geek and sports freak – always ready to chat about the latest IT rumor or celebrate/lament the latest Boston sports heartbreak/victory. You can also find me talking backup on Twitter and YouTube.

Shaking “IT” Up

Cocktail Shaker

In the event that you find yourself propping up a bar after a long, arduous day, you may have certain expectations of the service to be provided. Fast comes to mind, as does friendly, interactive, personalized and, ultimately, satisfying in the form of a well-crafted quality beverage. Ahhhhhh, that’s better!

When it comes to serving IT customers, today’s IT “bartender” is faced with some challenging orders. Patrons are too busy and don’t have time to wait. Or they’re on the move and are willing to forego the personal touch for a faster self-service solution. Orders for the “classic cocktail” are being replaced by demand for a custom blend of specialty ingredients.

So what is the recipe for meeting today’s technology needs and tomorrow’s technology wishes? In the world of artisan cocktails and IT services, there is no one-size-fits-all approach, so how do you select the perfect blend of ingredients to satisfy every taste?

Meet the professional mixologist. He/she is a maestro in the art and craft of mixing. An expert in the classics and a student of the new and exotic, he pushes the limits of the classic cocktail by experimenting with new ingredients and new combinations. The result is a product that is both crowd-pleasing and profitable for the business.

On a side note, my husband is a practicing mixologist (note the term “practice”) and likes to tempt me with subtle and not so subtle executions of his latest concoction. The results range from “wow” to “not now” and the perfect blend is still in the making.

I like to think of today’s IT professional as a technology mixologist. He needs to have intimate knowledge of his ingredients and know exactly what role each plays in an IT strategy or service. He needs to know how much to use, what it’s going to cost, how one interacts with another, how to store and protect the individual components, and the best way to guarantee a satisfied customer and a successful business outcome.

So what are the ingredients for a 100 proof data protection solution for today’s IT customer?

  • A full bar – breadth of technology and resources
  • Full service – coverage of data across applications, platforms and locations
  • Open all hours – provision for all service levels – from continuous availability to replication, snapshots, backup and archive
  • Self-service – optional levels of data protection delivered as a service
  • Customer-focused – delivering maximum business benefits based on customer needs
  • Progressive – deploying disruptive technologies to reduce cost and complexity
  • Shaken not stirred – tighter integration with data sources and tools

This robust blend will ensure that your data protection strategy is not on the rocks. See you at the bar … or maybe the pub!

Lesley MacDonald

Lesley MacDonald

Category Marketing Manager at EMC
My blogger persona salivates at the prospect of the “next big thing" and the new trends and opportunities that unfold through EMC’s market strategy and positioning. Prior to joining the Core Technologies category marketing team, my focus was on elevating the voice of brands, ranging from Unix operating systems to bagged lettuce and a motley collection of cross-industry products and services.