EMC Backup and Archive Does VMworld Right

Chandra Jacobs
I love creative and challenging projects in the emerging technology product space. I have a background in tech, innovation, and product development, especially as applied to web and mobile apps in the entrepreneurship arena, but have recently moved into marketing. In my role as a product marketer, I have gravitated toward digital marketing as well as analytics/data mining. It fits well with my techie geek bent as well as my cloud angle on The Backup Window. (Be sure to catch my posts on Innovation Station too!) Outside of work at EMC, I enjoy exploring Boston’s culinary and jazz scene (often in combination), and travel as much as I can (35 countries and counting).

VMworld 2013 with EMC

You know it’s that time of year again. Summer is winding down, and here on the East Coast it is even starting to feel like Fall is in the air. Crisper air. Indian Summer. Labor Day rapidly approaching. And what’s better than ushering in Fall than a piping hot cup of EMC Backup and Archive with a splash of VM awesome sauce? Hashtag NerdJuice (#nerdjuice).

That’s right – you guessed it! It’s a perfect time for a trip to San Francisco! Get ready kids, this is the stuff virtual dreams are made of….

As we’re getting ready to make our annual pilgrimage to the VM mecca that is VMworld, we thought we’d open our kimono and give you a preview of what’s in store for you at the show.

And do we have some massively cool stuff in store for you this year. Much cooler than massively parallel computing. No lies.

EMC Backup and Archive Booth activity - EMC Booth #1207

  • First and foremost we’ll be standing by at the EMC Booth, starting on Sun, Aug 25th at 4 PDT during the Welcome Party, in the Solutions Exchange area to talk with you about  how EMC Backup and Archive forms the basis of a healthy data protection architecture for software-defined data centers, mission critical applications, virtual desktop infrastructure, trusted IT and VSPEX Proven Infrastructure.
  • Tyler Verri with Sub-Zero, an EMC Backup Recovery Systems customer, will be speaking in the EMC Theater starting at 3PM PDT on Mon, Aug 26th.
  • EMC vSpecialists and our own EMC Elect Alex Almeida, will be standing by at the EMC Meet the Expert Bar to answer any burning questions you may have on VMware backup and archive.
  • As a capstone to the week, Stephen Manley, the CTO of EMC Backup Recovery Systems Division, will be standing by in the EMC Meet the Expert Bar for a fireside chat on Wed at 1:55 PM PDT. He will discuss EMC Backup for VMware and also Protection Storage Architecture and why a sound strategy shouldn’t be accidental.

Sessions with EMC Backup and Archive Content

Cross-Booth Activity

  • If that’s not enough, you can hear Phil George speak at the Intel Booth #1029 on Wed, Aug 28th at 2:30PM PDT about superior VMware Backup and Recovery Performance – powered by Intel Xeon E5.
  • And, of course you can’t forget EMC Backup and Recovery for converged infrastructures, like the VCE Vblock SystemYours truly will also be giving two talks on Backup and Recovery Optimized for VCE Vblock Systems in the VCE Booth #1015 on Tue, Aug 27 at 4:45PM PDT and Wed, Aug 28th, at 3:15PM PDT.

Wikibon Cube

  • Join us on Mon, Aug 26th, from 3-4:20PM PST in the Wikibon Cube, where analyst Dave Vellante (@dvellante) will place the Backup Spotlight on Stephen Manley and Deepak Mohan, with CIO Ed Ricks from Beaufort Memorial Hospital, an EMC Backup Recovery Systems customer. The Cube interviews will be broadcast live via the SiliconAngle channel on YouTube if you can’t be there in person!


  • We also have some great VMware Hands on Labs (HOLs) in Booth #235, brewed fresh by master EMC Backup and Archive virtuoso barista Alex Almeida and team. Highlights include vCenter UI integration in both Avamar and NetWorker and VM Instant Access with Avamar. The labs are titled: Lab #5 - Lightning Fast VM Recovery with EMC Avamar Featuring VM Instant Access and Lab #12 - Lightning Fast VM Recovery with EMC Avamar Featuring VM Instant Access.
  • And be sure to take the EMC Hands of Lab, HOL-PRT-1303 EMC Infrastructure with the vCloud Suite, for additional Avamar feature exploration.

Get your vParty on!

And of course we’ll be at a number of other networking events including the Welcome Reception, #v0dgeball, the Hall Crawl and the #vRockstar Party featuring Train and Imagine Dragons.

We’ll be covering all of these events on social media so follow us on Twitter @EMCBackup for all the latest updates and news, and tweet to us and let us know how we’re doing! Also, we’re running some fun “Where in the VMworld” polls on the EMC Backup and Recovery Facebook page - how well do you know famous San Francisco locations (like this one)?

And stay tuned on Facebook and Twitter for how you can help us vote on what EMC Backup and Archive drink to offer at our Customer Appreciation Event Tuesday night.

We can’t wait to see you there – it’s going to be a great show.


Will Your Decisions Stand the Test of Time?

Guy Churchward

Guy Churchward

President, Data Protection and Availability Division
I'm an enterprise infrastructure hack. Really, if you think of my career as a building, I’ve spent it underneath in the sewer lines and the electric plumbing, making sure things work. Invariably, my businesses end up being called boring. But that’s okay. It means they’re doing exactly what they’re supposed to do, which means their customers can do what they need to do. I come to EMC by way of BEA Systems, NetApp and most recently LogLogic, and my mission is to lead EMC Data Protection and Availability Division's efforts to deliver a protection storage architecture that leaves us all in better shape for the next guy, or gig, that comes along. Oh, and make no mistake about it, I want everyone to know who’s number one in backup, and why.


Being crammed into a metal tube more than 30,000 feet in the air seems to release the mind to wander aimlessly through the archives of fragmented memories, half facts and interesting tidbits you’ve picked up along your journey.

Perhaps it’s a sleep deprivation thing. Perhaps it’s the first sign of madness. Whatever the cause, I’ve come to understand that these thoughts are subconscious beacons, rather like an inner voice laying breadcrumbs to an “aha” moment.

My latest pondering has been centered on the fragility of time: How many of the things we witness or decisions we make have life well beyond the window in time in which they occur. A comet, the twinkle of a fading star, a serendipitous encounter, the “luck” in being in the right place at the time.

Even our careers are seldom planned; we think hard, work hard and aim well, but how much of our journey has really been about the action of “carpe diem”? At a specific historical moment, we remember making a decision and living with the consequences. For me, things like signing up to move to the U.S., making a bet on Mr. Manley as a classy CTO and less successful decisions like that black run I decided to attempt on my ATV, come to mind.

So, where do these breadcrumbs lead?

To the question of how to recognize the difference between fad and trend. Fads tempt your impulse gene but likely have no sustain. A trend may feel the same, but the journey takes a very different path and has very different consequences.

A decision in “data protection” should never be taken lightly; whatever we sign up to has ramifications far beyond our sphere of accountability or involvement. I’m guessing for backup architecture, decisions come around maybe once every 5-10 years.

Careers and life are more transient than we’d like to admit. Likely speaking, in a couple years’ time you’ll have moved onto some new project and so, too, will the sales teams that assisted you in the decision-making process; the only constant will be the solution you invested in for your company.

So, what do you want your legacy to be? How do you mitigate risk and yet deliver results that will be celebrated as your legacy?

Choose wisely, correlate the facts, seek sage advise and, importantly, bet on technologies you’re confident will stand the test of time. And, above all, make sure you surround yourself with vendors that do the same. Fads won’t be there with you at the finish line!

May the force be with you!

Cut the Tape, Defrost Your Mainframe

Lady Backup

Lady Backup

Lady Backup’s career in IT dates back before the time of the Spice Girls. Initially I started in high tech journalism in the US and eventually transitioned to become an industry analyst. My analyst years also coincided with my education – during this period of my life I was working on my MBA. After 7 years of going to school at night, I graduated with distinction with an Information Age MBA degree from Bentley University (at the time it was still Bentley College) located just outside of Boston. With degree in hand, what’s a restless girl to do next? This is where networking with fellow classmates led to a job at EMC. Starting our Hopkinton headquarters, I moved outside of the US with EMC International when I felt it was time for my next change. Today, Lady Backup is an American on the loose in the world. Living outside the United States has been a fascinating experience. For the moment I call England home. But I’m feeling my next wave of restlessness coming. Here are two hints: I love sunshine and I’m improving my Spanish.


You might be wondering: Brain freeze and mainframe – what’s the connection?

The brain part should be obvious. Mainframes process the most critical transactions and store the most important data to many organizations. Therefore, the mainframe is the “brains” of key operations.

The not so obvious part is why your mainframe is not delivering to its fullest potential – suffering from “brain freeze.” The reason is simple: tape.

To read more of the post on our sister site Thought Feast, click here.


VMworld Preview – Chat about Backup and Recovery for VCE Vblock Systems

Chandra Jacobs
I love creative and challenging projects in the emerging technology product space. I have a background in tech, innovation, and product development, especially as applied to web and mobile apps in the entrepreneurship arena, but have recently moved into marketing. In my role as a product marketer, I have gravitated toward digital marketing as well as analytics/data mining. It fits well with my techie geek bent as well as my cloud angle on The Backup Window. (Be sure to catch my posts on Innovation Station too!) Outside of work at EMC, I enjoy exploring Boston’s culinary and jazz scene (often in combination), and travel as much as I can (35 countries and counting).

Master of your Destiny

Sherry Davenport

Sherry Davenport

I started in the IT industry over 30 years ago — it sure doesn’t feel like that long! I worked my way through the ranks starting at the old Digital Equipment Corporation in software sales support, sales training, channel training, product management and, ultimately, marketing. My background includes digital imaging, team productivity software, Alta Vista (remember that?), storage management, storage networking and most recently backup and recovery software. While I love my job, I love cooking and wine appreciation even more.

“You are the master of your destiny.  You can influence, direct, and control your own environment.”

–Quote from Napoleon Hill, Think and Grow Rich

Napoleon Hill is considered to be one of the greatest writers on success in history.  And, while this quote is specifically related to one’s ability to achieve high levels of personal success, the sentiment behind it is also a basic premise for the new VMware support announced as part of the enhancements to the EMC Data Protection Suite.

VMwareTo remain agile and flexible, data owners—in this case, VMware Administrators—have moved to their own processes and tools for protecting their environments.  This has contributed to the ‘accidental architecture’ discussed in Stephen Manley’s blogs.  This movement disenfranchises the backup team, making it impossible for them to ensure SLAs at a corporate level.

EMC recognizes this need and is addressing it through the Protection Storage Architecture. The Protection Storage Architecture enables an open and modular approach to data protection that, among other benefits, provides visibility and control for data owners, while also enabling IT to move closer to an ITaaS model.  There is almost no better example of what we are delivering than the tight integration with VMware vCenter™ engineered into both Avamar 7 and NetWorker 8.1.

Effectively, through the enhancements to VMware protection in both solutions,  VMware administrators have the ability to choose the policies, as set by IT, that best fits the vm’s or vm containers in their environment and apply them.  Further, they are using their own native tool, the vSphere Web Client, for the administration.  From the vSphere Web Client, via the EMC Backup and Recovery plug-in, they are also able to process image backup and recovery and run reports, among other activities.  Alternatively, backup administrators set corporate policy from their native UI and have the visibility to monitor and report on the corporate infrastructure.  Finally, the EMC Data Protection Restore Client web user interface enables any system administrator with privileges to run file level recoveries from the image backups.

vSphere Web Client

You can see how the tight integration with VMware vCenter in NetWorker 8.1 and Avamar 7 offers a best-of-both-worlds scenario and enables each administrator to literally be the master of their environment.  We invite you to watch the demo of how this works in NetWorker 8.1.  Or, if you prefer to read about the capabilities, please take a look at the complete Solution Overview.