“You used to be much more… ‘muchier.’
You’ve lost your muchness.”
– The Mad Hatter to Alice in the film Alice in Wonderland.
Really, what could be worse than losing your muchness? Your mojo?
In the IT world, it can be the death knell of your business, signifying an impending downward spiral or deceleration.
There’s healthy “stick-to-it-iveness” and, well, then there’s, as Rich Castagna, editorial director of Storage magazine puts it in his May editorial, doing something [the same old way] “because that’s the way we do it.”
One’s okay… the other not so much. One keeps your business moving forward and in new directions… the other slows it down, and limits opportunities.
The good news is research data continues to show that more of you are rejecting the notion that doing nothing or the same-old-thing is a good thing … for your organization or for your own professional well-being, for that matter. You see the bigger picture (pun intended!), and you are transforming your backup environments and your thinking.
#1: Your company still views backup as a cost center
As a barometer (of the change that’s occurring in the market today), we polled the live Backup Game Day audience at EMC World last month, to see what’s really going on in customer environments. It’s a good reality check for us, and a good opportunity for users to see where their peers are at. Plus, it’s just a fun way to engage with you.
Anyway, we asked a bunch of questions, but one of the ones that stood out was, “How does your company view backup: as a cost center, a tactical necessity (to protect against “what if” scenarios), a game-changer (i.e., a strategic investment in their company’s future or evolving (i.e., somewhere in-between a tactical necessity and game-changer)?”
Not (too) surprisingly (after all, change is tough, particularly in backup circles), the majority of Game Day respondents said backup was still viewed as a technical necessity. However, 26% said it was a game changer, and only 1% said it was nothing more than a cost center. So, I’m curious, where does your organization fall within this spectrum? Comment below, and let us and your fellow TBW readers know. And if your organization is a straggler, what’s holding you back?
#2: You’ve never heard of PBBA
Short for Purpose-Built Backup Appliance, PBBA adoption is another very good barometer of change, and according to the the just-released IDC Quarterly Worldwide Purpose-Built Backup Appliance Tracker, the market is still red hot! Revenue, capacity and shipments are all up significantly year-over-year, and at EMC still is driving the market, with more than 4x the market share our nearest competitor.
So, what about you? Got PBBA? If you don’t, the following IDC paper is a great level-setting resource: Backup and Recovery Changes Drive IT Infrastructure and Business Transformation. Also, be sure to read Stephen Manley’s blog series: The Right Architecture Is Priceless. In that series, Stephen talks about the role Protection Storage (a.k.a., PBBA) plays in a transformed backup environment.
#3: Your CIO is hyper-focused on saving a buck
Times they are a changing, and so must CIOs.
If you’re a regular follower of The Backup Window and my posts, then this may sound familiar. Click on this link, and it’ll bring you to a post I wrote back in the spring.
The bottom line is that for transformation to be successful, it’s got to start at the top – and extend down and across the organization. This means CIOs need to be 100% onboard with the need for and reality of transformation, and it means re-setting priorities so they’re in line with a services-oriented mindset.
And this is happening…
Of the more than 1,500 CIOs and other IT leaders, IDG surveyed as part of its recent CIO Research study, 49% ranking improving IT productivity as their number-one goal for 2013, followed by better, faster, decision-making; improving service levels; protecting corporate data and increasing agility. As for reducing costs – again, the traditional front-runner – it ranked a distant eight in the survey.
So, what about your organization? Has it lost its muchness? And what about you?