Software-Defined Storage and the Protection Continuum


Second Machine Age. Internet of Things. Social Network of Machines. Third Platform. Software-Defined Data Center. Buzzwords? Absolutely. But the noise isn’t just hype – it’s the sound of the construction of a new technical world. Continue reading

Stephen Manley

Stephen Manley

CTO, Data Protection and Availability Division
Over the past 15 years at both EMC and NetApp, I have traveled the world, helping solve backup and recovery challenges - one customer at a time (clearly, I need to optimize my travel arrangements!). My professional mission is to transform data protection so that it accelerates customers’ businesses. I have a passion for helping engineers pursue technical career path(without becoming managers), telling stories about life on the road and NDMP (yes, that’s NDMP).

Goodbye Tape, Hello Data Protection as a Service

Over the weekend I was talking with some friends about their experience attempting to buy a home in Silicon Valley. From what I gathered, the housing market is heating up and it appears to be a sellers market yet again. This made me think about an EMC customer, Healthcare Realty Trust.
Continue reading

Lisa Matzdorff

Lisa Matzdorff

Voice of Customer, Data Protection and Availability Division
I have a passion for listening, more specifically, listening to customers share their IT stories, their experiences, their successes! Over the past 7 years in the role of customer reference manager and customer advocacy manager, I’ve had the pleasure of listen to amazing stories and meeting some very interesting people. The one thing that makes my job even better…I get to share those stories. When I’m not working, I’m volunteering with foster children, running 5K fun runs, playing fashion consultant “What Not To Wear” style, traveling, and watching reality t.v

The Second Machine Age: 5 Things Our Kids’ Kids Won’t Know About Transportation


  1. What it’s like to drive a car
  2. What it’s like to queue at the DMV
  3. What’s a Taxi
  4. How buses had a pre-defined route
  5. How Top Gear was a show, not the latest fresh garms.


There’s a lot of fervor over what some of today’s best business minds are describing as The Second Machine Age. Decades in the making, the Second Machine Age represents another fundamental shift in the way we live, work and, yes, play.

Like the first Machine Age, technological innovation and the quest for automation are driving the change, but this time around it will be the automation of information (or ‘knowledge works’) that will define the period, impacting lives on a whole new level of magnitude.

In fact, while I was researching electric vehicles this past weekend, it struck me just how Teutonic these changes will be and how close they really are, which brought home how every aspect of our lives will be irrevocably different.

Continuing reading on our sister site Reflections.

Guy Churchward

Guy Churchward

President, Data Protection and Availability Division
I'm an enterprise infrastructure hack. Really, if you think of my career as a building, I’ve spent it underneath in the sewer lines and the electric plumbing, making sure things work. Invariably, my businesses end up being called boring. But that’s okay. It means they’re doing exactly what they’re supposed to do, which means their customers can do what they need to do. I come to EMC by way of BEA Systems, NetApp and most recently LogLogic, and my mission is to lead EMC Data Protection and Availability Division's efforts to deliver a protection storage architecture that leaves us all in better shape for the next guy, or gig, that comes along. Oh, and make no mistake about it, I want everyone to know who’s number one in backup, and why.

Is Life in the Fast Lane All That It’s Cracked Up to Be?


If House Bill 459 passes the Georgia Senate this spring, starting in July, “slow-poke drivers” on GA highways will be required to get out of the way of faster drivers, else risk being pulled over and ticketed. While bill proponents say the law is all about safety, I wonder.

I just drove an 8-hour stretch on I75 last week from Atlanta to Sarasota, FL, and back, and not once did I encounter a “slow-poke driver” let alone a slow-poke driver who put my life or those of others at risk. Super speeders? Yes. Slow-poke drivers? No.

So, perhaps the bill is just another symptom of a fast world getting even faster. The race to get there (wherever “there” is) faster… and first.

Even in the world of IT, the race to do things faster and easier seems to restart daily, and this applies to those of us on the IT side buying and implementing technology, those on the vendor side developing the technology, as well as those of us straddling both worlds.

But as we all know, faster doesn’t necessarily mean easier—nor does it necessarily mean better or safer… or that you will even win in the end.

In fact, the rush to deploy new technologies can have, and often does have, negative consequences. Similarly, the rush to innovate, particularly for innovation’s sake, can have costly business effects. On the flip side, failing to deploy new technologies or adopt new ways of doing things can have paralyzing business effects.

Without a doubt, keeping pace with technology advances is a delicate dance.

Take cloud. For IT organizations, knowing what do, when to do it and with whom to do it is challenging, to say the least. And while the Dilbert cartoon that’s been circulating on LinkedIn over the past couple of weeks has made many of us chuckle in a “where in this together” kind of way, it also captures a very real picture of the uncertainties life in the cloud can present.

Yes, the pace at which new technologies are coming at us is both exhilarating and a wee-bit scary at times. Market dynamics have changed, and as they have so too have the rules of doing business.

I’ve talked about the shift downstream that organizations that want to compete successfully in today’s digital world are having to make. Larry Downes and Paul Nunes are talking about the new rules of business in their new book Big Bang Disruption: Strategy in the Age of Devastating Innovation. (They’ve proposed a new market adoption model, to replace Roger’s Bell Curve model, that has a whole lot of folks on-line and, my guess is, a whole bunch debating and discussing at business schools talking nation-wide. ) And Erik Brynjolfsson and Andrew McAfee are talking about life in The Second Machine Age in their book The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.

Agree with Dawar or not. Agree with Downes and Nunes or not. Agree with Brynjolfsson and McAfee or not. Agree with me or not. Rapid change is coming.

The question that remains is, will life in the fast lane be all that’s it cracked up to be?

Be sure to check back next week when Guy Churchward shares his thoughts on the coming of The Second Machine Age.





Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

The Suite Life


EMC Data Protection Suite

While waiting for the next polar vortex to bring freezing weather, some backup administrators undoubtedly find themselves daydreaming. Wouldn’t it be nice to teleport yourself to a warm, sunny beach resort until the storm blows over? But then the phone rings and it’s back to reality.

As the amount of data to protect continues to increase every year, administrators often struggle to implement the “best” backup, recovery and archive solutions to meet their current and future needs. If only they had the flexibility to quickly deploy the best solutions across physical and virtual machines at anytime, without calling their sales rep, requesting more funds, and dealing with the purchasing department. Is it just a dream?

Fortunately, there is a solution and it is available today. For many enterprise organizations, the number of virtual servers is outpacing the growth of physical servers. Time to buy new licenses to protect all that critical data on virtual machines? Not necessarily. Recovering data more quickly and easily would be great too, but it’s not in the budget…. Or is it? And the desire to move data from primary storage to other media can improve performance and lower costs. Need new licenses to deploy an archive solution? Maybe not.

The EMC Data Protection Suite won’t teleport you to a sunny, warm beach, but it can help you get there faster. By simplifying the purchase, deployment, and management of data protection software it has never been easier to protect critical data. With the freedom to mix and match solutions across physical and virtual environments, administrators can enjoy real flexibility. And they can meet evolving business needs, while reducing management and costs. Take a look at the Suite and see what it can do for your organization. It could help you free up the time to enjoy that much needed vacation


David Garcia
I have been marketing high-tech solutions and gizmos for more than 23 years. Along the way, I’ve held a variety of management roles in marketing, sales and consulting, and have amassed a wealth of storage industry experience, particularly in tape, disk, and deduplication solutions. I earned an MBA from Northwestern University, Kellogg School of Business, and am living life in Irvine, California.