Shaking “IT” Up

Cocktail Shaker

In the event that you find yourself propping up a bar after a long, arduous day, you may have certain expectations of the service to be provided. Fast comes to mind, as does friendly, interactive, personalized and, ultimately, satisfying in the form of a well-crafted quality beverage. Ahhhhhh, that’s better!

When it comes to serving IT customers, today’s IT “bartender” is faced with some challenging orders. Patrons are too busy and don’t have time to wait. Or they’re on the move and are willing to forego the personal touch for a faster self-service solution. Orders for the “classic cocktail” are being replaced by demand for a custom blend of specialty ingredients.

So what is the recipe for meeting today’s technology needs and tomorrow’s technology wishes? In the world of artisan cocktails and IT services, there is no one-size-fits-all approach, so how do you select the perfect blend of ingredients to satisfy every taste?

Meet the professional mixologist. He/she is a maestro in the art and craft of mixing. An expert in the classics and a student of the new and exotic, he pushes the limits of the classic cocktail by experimenting with new ingredients and new combinations. The result is a product that is both crowd-pleasing and profitable for the business.

On a side note, my husband is a practicing mixologist (note the term “practice”) and likes to tempt me with subtle and not so subtle executions of his latest concoction. The results range from “wow” to “not now” and the perfect blend is still in the making.

I like to think of today’s IT professional as a technology mixologist. He needs to have intimate knowledge of his ingredients and know exactly what role each plays in an IT strategy or service. He needs to know how much to use, what it’s going to cost, how one interacts with another, how to store and protect the individual components, and the best way to guarantee a satisfied customer and a successful business outcome.

So what are the ingredients for a 100 proof data protection solution for today’s IT customer?

  • A full bar – breadth of technology and resources
  • Full service – coverage of data across applications, platforms and locations
  • Open all hours – provision for all service levels – from continuous availability to replication, snapshots, backup and archive
  • Self-service – optional levels of data protection delivered as a service
  • Customer-focused – delivering maximum business benefits based on customer needs
  • Progressive – deploying disruptive technologies to reduce cost and complexity
  • Shaken not stirred – tighter integration with data sources and tools

This robust blend will ensure that your data protection strategy is not on the rocks. See you at the bar … or maybe the pub!

Lesley MacDonald
Data protection is my new gig, and I’m digging it! Prior to joining EMC’s DPAD marketing team, my past life was focused on elevating the voice of brands, ranging from Unix operating systems to bagged lettuce and a motley collection of cross-industry products and services. Now inspired by EMC’s vision and thought leadership, my blogger persona is salivating at the prospect of the “next big thing,” and the opportunity to watch things unfold through EMC’s market strategy and positioning.

Data-Driven Nielsen Talks Business Agility, IT and Data Protection

“Firms that lead the change, create new value for their customers, and capture new value for their customers, and capture new sources of competitive advantage do so because they recognize early on that the playing field is changing and that first movers stand to gain advantage that can last years and even decades.” — NirajDawar, author of
“Tilt: Shifting Your Strategy from Products to Customers”

No one ever said innovating would be easy, but data-driven Nielsen is doing it. They see the business value of IT and data protection, and are looking to them to meet customer requirements and create revenue streams.

Hear what Alex Patent, VP Global Infrastructure Architecture, has to say about agility, availability and being a data-driven company, and what technology means to its business and its clients in this short video. Clearly, Nielsen has found its center of gravity.

Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

What’s New in NetWorker 8.2: Snapshot Management for NAS

Just last April, we announced NetWorker 8.2. NetWorker continues to add solid and innovative enhancements providing value to your data protection initiatives.

I’d like to take some time to go a little deeper into the newly introduced NAS snapshot management support, helping you to better meet your RTO’s and RPO’s using snapshot technology as an enabler for fast, non-disruptive backup as well as full and granular recovery.  Continue reading

Sherry Davenport
I started in the IT industry over 30 years ago — it sure doesn’t feel like that long! I worked my way through the ranks starting at the old Digital Equipment Corporation in software sales support, sales training, channel training, product management and, ultimately, marketing. My background includes digital imaging, team productivity software, Alta Vista (remember that?), storage management, storage networking and most recently backup and recovery software. While I love my job, I love cooking and wine appreciation even more.

The Second Machine Age: 5 Things Our Kids’ Kids Won’t Know about Healthcare


  1. A Jawbone used to be a wearable device for geeks.
  2. Walgreens used to be a pharmacy where you went to get your prescriptions.
  3. You could only get a prescription after an in-person visit to the doctor.
  4. To test your blood pressure, you had to wear a rubber sleeve, not just put your socks on.
  5. You went to see a doctor when you felt off color and, strangely, you felt better just sitting in reception waiting while people all around you were coughing.


Transportation and retail aren’t the only industries being redefined by technology and our insatiable need to automate pretty much every aspect of our lives. Healthcare is too.

In this third installment of my “what life will look like in the new Industrial Age” series, I’m looking at what‘s in store for us with healthcare.

So, my fascination with healthcare was sparked by a seminar on detoxification and metabolism I attended recently. It seems good health these days is attainable with a discipline of 20% exercise, 30% nutrition and 50% detox. Yes, massive detox followed by much better eating. Continue reading

Guy Churchward

Guy Churchward

President, Data Protection and Availability Division
I'm an enterprise infrastructure hack. Really, if you think of my career as a building, I’ve spent it underneath in the sewer lines and the electric plumbing, making sure things work. Invariably, my businesses end up being called boring. But that’s okay. It means they’re doing exactly what they’re supposed to do, which means their customers can do what they need to do. I come to EMC by way of BEA Systems, NetApp and most recently LogLogic, and my mission is to lead EMC Data Protection and Availability Division's efforts to deliver a protection storage architecture that leaves us all in better shape for the next guy, or gig, that comes along. Oh, and make no mistake about it, I want everyone to know who’s number one in backup, and why.