Backup and ITaaS – Your Business Depends on It

Stephen Manley

Stephen Manley

CTO, Data Protection and Availability Division
Over the past 15 years at both EMC and NetApp, I have traveled the world, helping solve backup and recovery challenges - one customer at a time (clearly, I need to optimize my travel arrangements!). My professional mission is to transform data protection so that it accelerates customers’ businesses. I have a passion for helping engineers pursue technical career path(without becoming managers), telling stories about life on the road and NDMP (yes, that’s NDMP).

While companies now understand that information drives their business, many have yet to consider the impact backup can have on their bottom line. IT organizations that drive a service-provider approach to backup can accelerate both IT and business initiatives. To deliver backup in an IT-as-a-Service (ITaaS) model, however, the team must transform both their approach and their technology.

Backup Matters to the Bottom Line

Why does backup matter to the business?

From vision to execution. Backup teams can drive business value by shifting to an ITaaS-oriented protection storage architecture.

At a recent manufacturing conference, the head of a cosmetics factory lamented: “With my virtualized environment, IT can set up a new application in 48 hours. Everything is set up automatically in one hour… except backups. This delays everything, and that’s unacceptable.” Conversely, organizations with service-oriented backup teams innovate more quickly because everybody is confident that, even if something goes wrong, their data will be safe and accessible. Backup affects the velocity of IT and business.

IT organizations need a new service-provider approach. Unfortunately, legacy backup solutions tend to be architecturally monolithic, labor-intensive and absolutely centralized – the exact opposite of how to deliver anything as a service.

Continue reading on Reflections>>

Backup Game Day Is Back…The Transformation Continues

Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

How do you turn backup and recovery into an offensive strategy that delivers game-changing business results?

More than 4,000 of you tuned in last fall to hear the first part of the story, and on Monday, March 11, we’re back with the second chapter.

Backup Game II is all about giving application owners, end user and other stockholders, the visibility and control of the backup process they need to accelerate business.

You’ll learn:

  • Why federated management services are critical to backup transformation
  • How data protection management can help you improve service levels, lower costs, and avoid problems
  • How to manage backup at scale–simply and efficiently
  • How to deliver backup in an IT as a service model
  • How the completely redesigned EMC Data Protection Advisor 6 will help you go from vision to execution.

Register today, or catch us real-time Monday. It will be 30-minutes well spent.

Oh, and by the way, TBW bloggers Tom Giuliano, Michael Wilke, Caitlin Gordon and I will be on-line during the event.  So don’t forget to say hello.

Highlights from the VCE Launch Reel

Chandra Jacobs
I love creative and challenging projects in the emerging technology product space. I have a background in tech, innovation, and product development, especially as applied to web and mobile apps in the entrepreneurship arena, but have recently moved into marketing. In my role as a product marketer, I have gravitated toward digital marketing as well as analytics/data mining. It fits well with my techie geek bent as well as my cloud angle on The Backup Window. (Be sure to catch my posts on Innovation Station too!) Outside of work at EMC, I enjoy exploring Boston’s culinary and jazz scene (often in combination), and travel as much as I can (35 countries and counting).

One word for the launch – “wow!” Well done VCE!

I certainly hope all of our readers caught the Feb 21 VCE Launch, which you can replay here if you missed it (but watch it soon because it will only be available until May 23). People all over the world turned up for the virtual event, which featured VCE and EMC executives discussing high-level industry trends as well as announcing new product families.

As expected, VCE announced several exciting products (the Vblock System 100 and Vblock System 200), Vblock System 300 and Vblock System 700 family enhancements, as well as systems optimized for SAP HANA, plus the VCE Vision Intelligent Operations platform, a converged infrastructure management system. These new solutions all run on the EMC technology you know and love, and push VCE into the small and medium-sized business market, leveraging EMC’s VNXe small-business storage array.

In particular, according to the VCE press release:

  • Vblock System 100 extends business applications and other virtual desktop solutions to remote locations through a remote branch solution stack, targeted for availability in Mar 2013.
  • Vblock System 200 is designed for mid-sized data centers, but can also be used on-premise in a centralized service management configuration, targeting for availability in early Q2 2013.
  • Vblock System 300 and Vblock System 700 families now have up to twice the capacity and performance capabilities.

You can check out the entire range of VCE products and how they are positioned, now ranging from the SMB end of the spectrum all the way up to an enterprise class solution (Vblock System 300 and Vblock System 700).


The Data Protection Suite continues to be powered by EMC Avamar and EMC Data Domain, which are optimized for highly virtualized and converged environments. You can learn more about these solutions from our recent webcast, and also download the white paper written by expert industry senior analyst Jason Buffington from the Enterprise Strategy Group (ESG). And, just posted, Jason sums up data protection of a virtualized, converged environment in a short video. Be sure to let him know how he did by tweeting him at @JBuff.

Congratulations again to VCE! We’re all expecting great things for the future, and are excited that EMC backup and recovery products continue to form the foundation of VCE’s converged data protection strategy.

Did you watch the launch? We’d love to hear what you thought here.


Lumenate Talks Backup Transformation at VPEX 2013

Phil George

Phil George

Avamar/VMware Guru, Data Protection and Availability Division
Working with customers and partners (like VMware) to develop leading backup solutions makes every day very interesting; helping them optimize their backup architectures for virtualized environments is what really energizes me. Over the past 25 years, I’ve held senior engineering, marketing and sales roles within the technical software industry. This gives me a good vantage point to recognize technical challenges, see emerging trends and propose new solutions. I hold a BSEE from Cornell University and a Masters in Computer Engineering from Boston University. I currently reside with my wife and two children in Massachusetts.

Cloudy with Restricted Visibility

Howard Rubin

Howard Rubin

Consultant Product Marketing Manager, Data Protection and Availability Division
My name is Howard and I’m a marketing guy. There I said it! Admitting to it is the first step right? Truth be known, I started “life” as a phone support guy then got promoted to Sales Engineer due to my good looks. That role dragged on far too long. Hanging out in data centers at 3am installing and troubleshooting ATM and Frame Relay gear got old; just like that technology. When I’m not marketing tech stuff, I’m either playing with my own tech gear at home or travelling to some exotic destination with my incredible wife, Mary. Fifty/Fifty chance it’s a shopping or exotic beach destination next time you get my out-of-office message.

In my blog Cloud Control to Major Tom I talked about the top five reasons enterprises don’t leverage cloud technology. This month I want to focus on the first bullet on that list: data privacy concerns.  While many people consider this as a top inhibitor to cloud adoption, the reality is that most businesses are already using cloud technology for critical business operations. Think about it.  Is your company payroll managed and serviced by ADP? Does your sales organization leverage the power and analytics of Is your MS Exchange server or other business application running at service providers like SunGard or Xerox .  If you said “yes” to any of these questions then you’re already utilizing and realizing the benefits of secure cloud technology.

Don’t feel bad if you answered yes and didn’t already know where you are data was living. In a recent study by Wakefield Research, 54% of Americans claim to never use cloud computing. However, 95% of this group actually does use the cloud and just never equated the applications and cloud technology together.   For the cloud and application providers, on the other hand, data security and privacy have always been the number one priority. That’s because in most public or hybrid cloud deployments, the cloud infrastructure (hardware and software) is a shared or “multi-tenant” approach.  Remember, cloud infrastructure that is sold in a utility-based cloud pricing model typically becomes economically feasible when a service provider can “divide up” hardware and software across several paying customers.  Multiple customers could be running their backups on the same Avamar storage grid or Exchange instance on the same server running a different virtual machine.  As you would imagine, customers sharing any of the cloud infrastructure will never know about any other customer using the same hardware or software applications. And that’s exactly the number one priority for any cloud provider – 100% data privacy.

If I haven’t convinced you by now that cloud security is not just good, but is very good, and ready for prime time in any large enterprise, then I recommend you check out some of the industry initiatives.  The global RSA Conferences starting the week of February 25th, 2013 has several sessions on Cloud Security.  There are also industry cloud organizations such as The Cloud Security Alliance driving standards and are even certifying cloud providers with a STAR registry (Security, Trust & Assurance).  All of these industry initiatives are forecasting a much better cloud-filled outlook so check them out.