EMC Data Protection Suite: What’s New in EMC Avamar 7

Data Protection SuiteSo many new features … so little room on this BLOG space.  Instead of posting a one-hundred-page What’s New BLOG, I thought I provide a few highlights along with a number of links to various resources, including some really cool DEMOS and WHITEBOARD VIDEOS by Alex Almeida (@alxjalmeida).


So here’s my TOP 7 … based on a very scientific survey ;-)


# 1 Avamar now sends file system data and NDMP workloads to Data Domain systems. Now all your data center workloads can be sent to the industry’s leading deduplication storage system, streamlining your enterprise data protection.

Data Domain

# 2 Isilon deduplicated backups through Avamar NDMP acceleration. Avamar 7 provides the most efficient unstructured file system backups for Isilon, VNX, Celerra and NetApp, so you will never miss a backup window.


# 3 VM Instant Access adds a new recovery capability to Avamar, to complement its industry leading Changed Block Tracking for Restore. Avamar 7 can boot and run a VM image-level backup stored on a Data Domain system in under two minutes. While the VM is running, Avamar uses VMware’s Storage vMotion to move the VM back to the production environment. WATCH THIS DEMO


# 4 Avamar is integrated into vSphere Web Client, so now VMware admins can quickly and easily manage image-level backup and recovery without leaving vSphere. Watch the DEMO


# 5 Centralized protection policy management for VMware VMs, through Avamar Dynamic Policies. As new VMs are added to groups, they automatically inherit the backup policy – making sure any new VMs never go unprotected, while adding consistency to VM protection. In this example, VM3 will automatically inherit the backup policy for the Engineering Group.

1Apply Policy =>2Add VM =>          3                                       

# 6 The Avamar Virtual Edition (AVE), the industry’s first virtual backup appliance, has been expanded to 4TB of deduplicated capacity. This diagram illustrates how you can deploy an AVE for meta-data storage, while all backup data is sent to a Data Domain system.


# 7 Avamar extends its leadership position in backup and recovery for virtual environments by adding support and advanced capabilities for Microsoft Hyper-V 2012. Avamar’s new Hyper-V 2012 over Cluster Shared Volume (CSV) proxy support can backup all Hyper-V servers in the CSV cluster simultaneously. Watch the Whiteboard Video to learn more.


OK OK … so I know I stated 7, but I just couldn’t resist adding one more ;- )

# 8 Avamar adds advanced visibility and control for Microsoft applications, including support for SQL Server 2012, Exchange 2013 and SharePoint 2013. Avamar’s integration with SQL Server Management Studio (SSMS) enables a SQL DBA to set backup preferences for Always On Availability Groups right from SSMS. Now the backup administrator can leverage the SQL DBA’s requirements automatically. Watch the Whiteboard Video to learn more.


Well there you have it, my TOP 8 for Avamar 7. Please visit http://www.emc.com/backup-and-recovery/avamar/avamar.htm for more information, and be sure to contact EMC Backup Recovery Systems Specialists.

Follow us Twitter (@PhilGeorgeV) and Alex (@alxjalmeida) to catch the latest breaking news on EMC Avamar (and a few other tasty bits)!

Phil George

Phil George

Sr. Product Marketing Manager, Data Protection and Availability Division at EMC
Working with customers and partners (like VMware) to develop leading backup solutions makes every day very interesting; helping them optimize their backup architectures for virtualized environments is what really energizes me. Over the past 25 years, I’ve held senior engineering, marketing and sales roles within the technical software industry. This gives me a good vantage point to recognize technical challenges, see emerging trends and propose new solutions. I hold a BSEE from Cornell University and a Masters in Computer Engineering from Boston University. I currently reside with my wife and two children in Massachusetts.

Transformation Will Happen… With or Without You

“We are no longer in a period of rapid change! We have now entered a unique period of time, unlike anything any of us have ever seen, that can best be described as transformation.”

Powerful words from Daniel Burrus, founder and CEO of Burrus Research, in his recent blog Transform Now … or Struggle to Survive.  While I encourage you to read the full post, the gist is this:

  • We’re reached an inflection point, resulting from years of massive technological advances in processing power, digital storage and digital bandwidth, which necessitates a dramatic change, or transformation,  in the people, products, processes and services that drive and support our organizations.
  • The rules of business have changed from finding out what your customers want and giving it to them to giving your customers what they want before they even know they want or need it. As examples, Burrus cites two: Apple giving its customers the iPad before they even knew they wanted and Blockbuster asking customers to tell them what they wanted to make their store and shopping experience better. One transformed a market; the other limited a business.
  • Transformation is a must-do not a nice-to-do if your organization wants to “survive and thrive.” As Burrus reminds us three things: 1) Transformation will happen, 2) If it can be done, it will be done, and 3) If you don’t do it, someone else will.
  • When I first saw Burrus’ post on LinkedIn, my team was in the final prep for our Data Protection launch. Stephen Manley and I were mapping out the final parts of his latest blog series The Right Architecture Is Priceless, and I had had just wrapped up production on the EMC Backup and Archive Game Plan eBook, which details the why, the what and the how of backup transformation, including the transformative role and components of a Protection Storage Architecture.

    So, I was curious, to say the least, to hear what he had to say about transformation at an organizational level and how it would align with our messaging at an IT and data protection level:

  • Data protection has reached a breaking point, resulting from massive data growth, infrastructure complexity, poor visibility and related budgetary issues.
  • The rules of data protection have changed from thinking of data protection as a cost center to thinking of it as a strategic investment in your business’s future. Backup, in particular, has transformed from a “low-value, high-cost insurance policy” to a “business accelerator.”
  • Backup transformation is a must-do not a nice-to-do if you want to accelerate IT transformation and maximize opportunities.

Looks like we’re in synch. So, what about you? What’s holding you back?

If backup is, be sure to watch the recording of the on-demand webcast of our special event Backup to the Future to learn why backup is now the long pole in the tent of IT innvoation.

Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

Considering an Email Archive Change?

Is your current solution one the Hewlett-Packard Autonomy archiving solutions acquired through acquisition (e.g. CA Ilumin, Zantaz EAS, Mimosa NearPoint, HP IAP)?

Is your current solution Symantec Enterprise Vault (pre- v10) and are you are facing an expensive (and time consuming) migration including a complete hardware refresh?

EMC understands that email archiving is a mission critical application and requires a company with a long-term commitment and solid resources; otherwise it is just a slow path to disaster.  To get you back on solid ground, EMC offers the industry’s most complete family of archive solutions.

For on-premise archiving, EMC SourceOne delivers the industry’s most advanced archive technology.  SourceOne is a full 64-bit application and installs in a completely virtual server environment.  SourceOne integrates email, file and SharePoint content in a single instance archive; supported with full legal discovery, retention management and audit reporting.

EMC understands that archiving also demands proper storage and thus offers the widest ranges of archive storage solutions that integrate seamlessly with SourceOne.  These archive storage solutions include EMC Centera compliance storage, EMC Data Domain deduplication storage, EMC Isilon NL scale-out NAS storage and EMC Atmos cloud-based object storage.

The first step to get you back on solid ground is to contact EMC Sales.  EMC Sales is ready to perform a thorough analysis of your current archive environment and provide a solution proposal to migrate your existing email archive data to SourceOne.  For migration, EMC works with partners who are expert in email migration.  And new SourceOne licenses are aggressively priced to make the transition as affordable as possible.

There has never been a better time to explore the exciting advancements in EMC archive technology, for your next on-premise email archive solution.  To learn more about the role of archiving in Microsoft Exchange environments read this white paper.

Contact EMC Sales  and begin your move to SourceOne.


The Future of Backup Is Now

Our esteemed CTO, Stephen Manley, has been talking a lot about the importance of having the right architecture (Part I, II, III, IV, and V).  The question is – what are we doing to help you get there?   Today, we answered that question with a new generation of EMC data protection solutions.

Specifically, today EMC announced:

  • New Data Domain systems and Expanded Application Integration
  • Enhanced EMC Data Protection Suite with Avamar 7 and NetWorker 8.1

Read more on Pulse  or view the launch event now!

Caitlin Gordon

Caitlin Gordon

Data Domain Product Marketing, Data Protection and Availability Division
I have spent the past nine years focused on all things data protection, with a focus on backup and archive. Lucky for me, Data Domain Systems give me lots of good topics to discuss here. When I’m not blogging, I’m equal parts gadget geek and sports freak – always ready to chat about the latest IT rumor or celebrate/lament the latest Boston sports heartbreak/victory. You can also find me talking backup on Twitter and YouTube.

The Perfect Suite for Your Business

The next time you pass a furniture shop, have a look in the window. Do their collections of lounge furniture all consist of different types of chairs or does each chair in the suite complement each other?

I am glad to say complementing products extends far further than lounge furniture. Take Data Protection for instance, what are you trying to protect and where are you trying to store it? “Next Generation Data Protection” should give you the ability to backup or archive your applications to the desired platform as a seamless, fully integrated process. This week @EMCbackup takes the next step in bringing together three of its major product lines.

Data Domain, Avamar and NetWorker all undergo major enhancements in this launch, giving existing and new customers more choice with their Data Protection strategy. To read the full post on our sister site Though Feast, click here.

Mark Galpin

Mark Galpin

EMEA Product Marketing, Data Protection and Availability Division
As a product marketing lead based in Guildford, Surrey, I'm often seen presenting to EMC’s partners and end users at various events across Europe. I have over 20 years experience in the storage market, largely gained in the financial and legal sectors, including PaineWebber, part of UBS, and Clifford Chance, the international legal practice, where I was the storage manager for a number of years. But I've also held had product marketing stints at Quantum and previously at EMC. I'm married with two children and live in Guildford, Surrey.