Five Must-Knows about Transformation and VMware


Research shows that backup is going to be an increasing part of business decisions and IT spend going forward. More than that, it shows that VMware and backup spend are highly linked.

So, as 22-some-thousand of you prepare to descend on the Moscone Center next week, ready to defy convention, take a few minutes to think about the link between backup transformation and VMware… how the decisions you make to take will affect your business over the long term.

Below are the five things your organization need to know:

1. Your journey depends on it. When your application owners and lines of business don’t trust that their data is protected, your business suffers. When VMware admins make smaller and fewer VMs, application owners scale back the size of databases and CIOs put off virtualization plans, which can affect other IT initiatives negatively. This constrains business growth—and that’s a losing proposition for you and your organization.

2. It’s all about delivering value. Lines of business can provision a new VM without calling IT—that is, until it comes time to protect it. For this, they have to call the backup team to install the backup client, set the backup groups and policies, configure the networks and assign capacity. Can you say time-consuming? The goal is to reduce the time it takes to do these tasks so IT teams can focus on what’s really important—delivering business value.

3. It’s necessary, but it shouldn’t be difficult. Traditional backup architectures don’t have the performance, flexibility and scale to support today’s data challenges—forget about tomorrow’s; a new approach is needed. However, implementing a new architecture shouldn’t be difficult or come at a high cost. It shouldn’t impose a one-size-fits-all lock on end-users or application owners, or require you to rip and replace anything.

4. It’s a cross-organizational effort.
Transformation is all about delivering what your organization needs when it needs it. To do this, visibility and control of the backup environment and process must be extended to hypervisor, application, storage, converged infrastructure and backup teams. Say good-bye to silos.

5. Choices do matter. Not all backup architectures are created equal; some are inherently smarter. Important considerations include the scale, efficiency and ease of use of the disk back-end, the richness of the backup software and VMware integration. Remember, the architecture you choose should provide lasting value. Be sure to compare.

Got questions? Drop me a note here or on Twitter (@biggarhb) or stop by booth #1207 at VMworld.

Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

EMC Backup and Archive Does VMworld Right

VMworld 2013 with EMC

You know it’s that time of year again. Summer is winding down, and here on the East Coast it is even starting to feel like Fall is in the air. Crisper air. Indian Summer. Labor Day rapidly approaching. And what’s better than ushering in Fall than a piping hot cup of EMC Backup and Archive with a splash of VM awesome sauce? Hashtag NerdJuice (#nerdjuice).

That’s right – you guessed it! It’s a perfect time for a trip to San Francisco! Get ready kids, this is the stuff virtual dreams are made of….

As we’re getting ready to make our annual pilgrimage to the VM mecca that is VMworld, we thought we’d open our kimono and give you a preview of what’s in store for you at the show.

And do we have some massively cool stuff in store for you this year. Much cooler than massively parallel computing. No lies.

EMC Backup and Archive Booth activity – EMC Booth #1207

  • First and foremost we’ll be standing by at the EMC Booth, starting on Sun, Aug 25th at 4 PDT during the Welcome Party, in the Solutions Exchange area to talk with you about  how EMC Backup and Archive forms the basis of a healthy data protection architecture for software-defined data centers, mission critical applications, virtual desktop infrastructure, trusted IT and VSPEX Proven Infrastructure.
  • Tyler Verri with Sub-Zero, an EMC Backup Recovery Systems customer, will be speaking in the EMC Theater starting at 3PM PDT on Mon, Aug 26th.
  • EMC vSpecialists and our own EMC Elect Alex Almeida, will be standing by at the EMC Meet the Expert Bar to answer any burning questions you may have on VMware backup and archive.
  • As a capstone to the week, Stephen Manley, the CTO of EMC Backup Recovery Systems Division, will be standing by in the EMC Meet the Expert Bar for a fireside chat on Wed at 1:55 PM PDT. He will discuss EMC Backup for VMware and also Protection Storage Architecture and why a sound strategy shouldn’t be accidental.

Sessions with EMC Backup and Archive Content

Cross-Booth Activity

  • If that’s not enough, you can hear Phil George speak at the Intel Booth #1029 on Wed, Aug 28th at 2:30PM PDT about superior VMware Backup and Recovery Performance – powered by Intel Xeon E5.
  • And, of course you can’t forget EMC Backup and Recovery for converged infrastructures, like the VCE Vblock SystemYours truly will also be giving two talks on Backup and Recovery Optimized for VCE Vblock Systems in the VCE Booth #1015 on Tue, Aug 27 at 4:45PM PDT and Wed, Aug 28th, at 3:15PM PDT.

Wikibon Cube

  • Join us on Mon, Aug 26th, from 3-4:20PM PST in the Wikibon Cube, where analyst Dave Vellante (@dvellante) will place the Backup Spotlight on Stephen Manley and Deepak Mohan, with CIO Ed Ricks from Beaufort Memorial Hospital, an EMC Backup Recovery Systems customer. The Cube interviews will be broadcast live via the SiliconAngle channel on YouTube if you can’t be there in person!


  • We also have some great VMware Hands on Labs (HOLs) in Booth #235, brewed fresh by master EMC Backup and Archive virtuoso barista Alex Almeida and team. Highlights include vCenter UI integration in both Avamar and NetWorker and VM Instant Access with Avamar. The labs are titled: Lab #5 – Lightning Fast VM Recovery with EMC Avamar Featuring VM Instant Access and Lab #12 – Lightning Fast VM Recovery with EMC Avamar Featuring VM Instant Access.
  • And be sure to take the EMC Hands of Lab, HOL-PRT-1303 EMC Infrastructure with the vCloud Suite, for additional Avamar feature exploration.

Get your vParty on!

And of course we’ll be at a number of other networking events including the Welcome Reception, #v0dgeball, the Hall Crawl and the #vRockstar Party featuring Train and Imagine Dragons.

We’ll be covering all of these events on social media so follow us on Twitter @EMCBackup for all the latest updates and news, and tweet to us and let us know how we’re doing! Also, we’re running some fun “Where in the VMworld” polls on the EMC Backup and Recovery Facebook page – how well do you know famous San Francisco locations (like this one)?

And stay tuned on Facebook and Twitter for how you can help us vote on what EMC Backup and Archive drink to offer at our Customer Appreciation Event Tuesday night.

We can’t wait to see you there – it’s going to be a great show.


Chandra Jacobs
I love creative and challenging projects in the emerging technology product space. I have a background in tech, innovation, and product development, especially as applied to web and mobile apps in the entrepreneurship arena, but have recently moved into marketing. In my role as a product marketer, I have gravitated toward digital marketing as well as analytics/data mining. It fits well with my techie geek bent as well as my cloud angle on The Backup Window. (Be sure to catch my posts on Innovation Station too!) Outside of work at EMC, I enjoy exploring Boston’s culinary and jazz scene (often in combination), and travel as much as I can (35 countries and counting).

Will Your Decisions Stand the Test of Time?


Being crammed into a metal tube more than 30,000 feet in the air seems to release the mind to wander aimlessly through the archives of fragmented memories, half facts and interesting tidbits you’ve picked up along your journey.

Perhaps it’s a sleep deprivation thing. Perhaps it’s the first sign of madness. Whatever the cause, I’ve come to understand that these thoughts are subconscious beacons, rather like an inner voice laying breadcrumbs to an “aha” moment.

My latest pondering has been centered on the fragility of time: How many of the things we witness or decisions we make have life well beyond the window in time in which they occur. A comet, the twinkle of a fading star, a serendipitous encounter, the “luck” in being in the right place at the time.

Even our careers are seldom planned; we think hard, work hard and aim well, but how much of our journey has really been about the action of “carpe diem”? At a specific historical moment, we remember making a decision and living with the consequences. For me, things like signing up to move to the U.S., making a bet on Mr. Manley as a classy CTO and less successful decisions like that black run I decided to attempt on my ATV, come to mind.

So, where do these breadcrumbs lead?

To the question of how to recognize the difference between fad and trend. Fads tempt your impulse gene but likely have no sustain. A trend may feel the same, but the journey takes a very different path and has very different consequences.

A decision in “data protection” should never be taken lightly; whatever we sign up to has ramifications far beyond our sphere of accountability or involvement. I’m guessing for backup architecture, decisions come around maybe once every 5-10 years.

Careers and life are more transient than we’d like to admit. Likely speaking, in a couple years’ time you’ll have moved onto some new project and so, too, will the sales teams that assisted you in the decision-making process; the only constant will be the solution you invested in for your company.

So, what do you want your legacy to be? How do you mitigate risk and yet deliver results that will be celebrated as your legacy?

Choose wisely, correlate the facts, seek sage advise and, importantly, bet on technologies you’re confident will stand the test of time. And, above all, make sure you surround yourself with vendors that do the same. Fads won’t be there with you at the finish line!

May the force be with you!

Guy Churchward

Guy Churchward

President, Data Protection and Availability Division
I'm an enterprise infrastructure hack. Really, if you think of my career as a building, I’ve spent it underneath in the sewer lines and the electric plumbing, making sure things work. Invariably, my businesses end up being called boring. But that’s okay. It means they’re doing exactly what they’re supposed to do, which means their customers can do what they need to do. I come to EMC by way of BEA Systems, NetApp and most recently LogLogic, and my mission is to lead EMC Data Protection and Availability Division's efforts to deliver a protection storage architecture that leaves us all in better shape for the next guy, or gig, that comes along. Oh, and make no mistake about it, I want everyone to know who’s number one in backup, and why.

Cut the Tape, Defrost Your Mainframe


You might be wondering: Brain freeze and mainframe – what’s the connection?

The brain part should be obvious. Mainframes process the most critical transactions and store the most important data to many organizations. Therefore, the mainframe is the “brains” of key operations.

The not so obvious part is why your mainframe is not delivering to its fullest potential – suffering from “brain freeze.” The reason is simple: tape.

To read more of the post on our sister site Thought Feast, click here.


Lady Backup
Lady Backup’s career in IT dates back before the time of the Spice Girls. Initially I started in high tech journalism in the US and eventually transitioned to become an industry analyst. My analyst years also coincided with my education – during this period of my life I was working on my MBA. After 7 years of going to school at night, I graduated with distinction with an Information Age MBA degree from Bentley University (at the time it was still Bentley College) located just outside of Boston. With degree in hand, what’s a restless girl to do next? This is where networking with fellow classmates led to a job at EMC. Starting our Hopkinton headquarters, I moved outside of the US with EMC International when I felt it was time for my next change. Today, Lady Backup is an American on the loose in the world. Living outside the United States has been a fascinating experience. For the moment I call England home. But I’m feeling my next wave of restlessness coming. Here are two hints: I love sunshine and I’m improving my Spanish.

VMworld Preview – Chat about Backup and Recovery for VCE Vblock Systems

Chandra Jacobs
I love creative and challenging projects in the emerging technology product space. I have a background in tech, innovation, and product development, especially as applied to web and mobile apps in the entrepreneurship arena, but have recently moved into marketing. In my role as a product marketer, I have gravitated toward digital marketing as well as analytics/data mining. It fits well with my techie geek bent as well as my cloud angle on The Backup Window. (Be sure to catch my posts on Innovation Station too!) Outside of work at EMC, I enjoy exploring Boston’s culinary and jazz scene (often in combination), and travel as much as I can (35 countries and counting).