Rockin’ EMC World: Avamar and Data Domain for Vblock Systems

After several exciting days at EMC World 2013, you should have had lots of opportunities to hear our great sessions and talks around Backup and Recovery for Vblock Systems. But in case you missed it, here’s a recap:

EMC’s Eric Hollis (below left) and VCE’s Tom Chatham (below right) gave a great session talk about backup and recovery of the Vblock System with Avamar and Data Domain. We also covered some high-level industry trends about the journey towards convergence from analyst group ESG, why these trends create challenges for backup and recovery, and why it’s important to optimize backup and recovery for highly converged, virtualized environments.


Besides discussing EMC backup and recovery products, JP Montross (below) of Purdue Pharma, Storage Solutions discussed the challenges in protecting his environment, and how he implemented Vblock backup and recovery to address these challenges.

There were great questions from the audience, including about when to use Avamar and when to use the Avamar/Data Domain combo. The sessions were packed, and kudos go out to everyone who braved a treacherous 0830 Las Vegas start-time Thursday morning (after a rockin’ Bruno Mars concert the night before, no doubt) for this session!

I also presented two VCE Booth talks on Backup and Recovery for the VCE Vblock System. Both sessions were standing room only, and we gave away prizes to folks who paid extra attention about the differences between Avamar and Data Domain Systems.


Not only did we give OUT prizes, but yours truly RECEIVED a prize for presenting–a very hip Vblock Systems lego set (no assembly needed for the Vblock, obviously!).

I thoroughly enjoyed assembling this lego set after hours, complete with nerdy-IT girl Avatar which resembles my likeness accurately (that’s me standing on the Vblock — Note: don’t try this in real life).

The VCE Booth also had several talks by VCE Marketing Manager Rich Villalobos on Vblock Data Protection, who also put together a cool new video on the Data Protection Suite.

To the right is a picture of the Data Protection solution station at the VCE Booth. The booth was right in the middle of the floor when you walked in, easy to find, and always packed. Well done VCE!

Thanks to everyone who came out and talked with us at the EMC Backup Game Day booth, as well as before/after our sessions.

We had a blast and can’t wait for next year!

Chandra Jacobs
I love creative and challenging projects in the emerging technology product space. I have a background in tech, innovation, and product development, especially as applied to web and mobile apps in the entrepreneurship arena, but have recently moved into marketing. In my role as a product marketer, I have gravitated toward digital marketing as well as analytics/data mining. It fits well with my techie geek bent as well as my cloud angle on The Backup Window. (Be sure to catch my posts on Innovation Station too!) Outside of work at EMC, I enjoy exploring Boston’s culinary and jazz scene (often in combination), and travel as much as I can (35 countries and counting).

Archiving To Help Solve BYOD

We have written before about the security, privacy, compliance and legal issues created by the Bring Your Own Device (BYOD) phenomenon.  And if BYOD seems difficult here in the US, it’s far more difficult in the EU with its stronger protection of personal data.  With BYOD, personal information is being mixed with corporate information on an employee-owned device, often with no real corporate oversight, creating all kinds of new problems.

The UK’s Information Commissioner’s office recently published guidance to assist organizations in dealing with BYOD concerns in the EU.  Of course, a main point is that having a clear and effective BYOD policy is a crucial step for any organization.  But one issue, along with its related advice, really caught our attention:

     “If copies of data are stored on many different devices. . . there is an increased risk that personal data will become out-of-date or inaccurate over time … [or] retained for longer than is necessary … [because] it is more difficult to keep track of all copies of the data.  Using devices to connect to a single central repository of data can help mitigate this risk.”   [Emphasis added].

Centralized archives, operating and retaining data according to company policies, serve this purpose.  For example, rather than having email (and attachments) stored on various email servers, in PST files and on devices for every custodian, it should be stored, maintained, accessed (and ultimately deleted) from a single instance email archive.  Each device can serve as a “window” to that centralized content so that it’s accessible as needed, and then deleted.  This avoids creating new instances of each message that are stored and managed for each individual device requiring access to the data.  And this same concept can be applied to documents from file systems, Sharepoint, even records management systems.

Not every organization will have to meet EU (or even EU-style) data requirements.  But centralizing and managing content is a solid best practice that will pay dividends no matter where you are located.

EMC World 2013: Building a Data Protection Legacy

Greetings from EMC World 2013! Another record year with nearly 15,000 people from 80 countries.   There is no shortage of news from the show including:

  • The headline news from EMC World 2013 is the introduction of EMCViPR, Software-Defined Storage.
  • From my area of interest, we introduced the EMC Data Protection Suite, changing the way customers consume EMC backup and archive capabilities.
  • There’s also news from Isilon, Syncplicity and much more so you can check it out  here.

Guy Churchward took the stage for the first time as president of EMC Backup Recovery Systems Division.  “Unique” doesn’t really do it justice to describe the keynote.

First, Guy comes out on stage wearing jeans and t-shirt to the 1984 song You Spin Me Round (Like a Record) .  On top of it, he is holding massive vintage tape cartridges, keeping with the 80s theme.   The t-shirt of course also featured 80s super hero characters.

I admit – when I heard the theme of the keynote I was a bit skeptical.  That might be my American conservative side.  Did I mention that Guy is British?   As a British colleague said to me, “Leave it to a Brit to shake things up.”

But Guy delivered an excellent keynote.

The message was really simple.  Your decisions into data protection aren’t made just for today, tomorrow, next week or next month.  The decision you make into your data protection infrastructure should long outlast your individual job tenure.

And this longevity – or data protection legacy as I like to think of it – means it is critical to make the right decision into a vendor that is build to last.   Under Guy’s watch, EMC will continue to be that vendor.

“It doesn’t matter what you did.  It matters what you do,” Guy told the audience.  As our new president, Guy isn’t taking our market share or technology innovation for granted.   We’ll keep raise the bar and never resting on our successes.  LB

Lady Backup
Lady Backup’s career in IT dates back before the time of the Spice Girls. Initially I started in high tech journalism in the US and eventually transitioned to become an industry analyst. My analyst years also coincided with my education – during this period of my life I was working on my MBA. After 7 years of going to school at night, I graduated with distinction with an Information Age MBA degree from Bentley University (at the time it was still Bentley College) located just outside of Boston. With degree in hand, what’s a restless girl to do next? This is where networking with fellow classmates led to a job at EMC. Starting our Hopkinton headquarters, I moved outside of the US with EMC International when I felt it was time for my next change. Today, Lady Backup is an American on the loose in the world. Living outside the United States has been a fascinating experience. For the moment I call England home. But I’m feeling my next wave of restlessness coming. Here are two hints: I love sunshine and I’m improving my Spanish.

View Into VSPEX: Driving Business Value With EMC Avamar

Mark Doncov
I’ve spent most of the seven years I’ve been at EMC on backup. Currently, I work on category and solution marketing initiatives in EMC’s Backup Recovery Systems division. In short, this means I focus on the “why” for EMC Backup, not the “what”; I leave the bits and bytes to the product teams. Over the years, I’ve seen big changes in the backup world. I will be looking at these – and the even bigger ones that lie ahead - here on The Backup Window and other social channels.

EMC Avamar Soaring to New Heights with Eclipse Aerospace

Figure 1: Eclipse 550 – Most Advanced Jet in Aviation

EMC World 2013 set new heights for attendance and excitement this year.  Here are a few highlights from my Day 1.

Optimized Backup and Recovery for Virtual Environments

Daniel Miller and Eddie Pavkovic presented Optimized Backup and Recovery for Virtual Environments, where they described how Avamar is optimized for both VMware vSphere and Microsoft Hyper-V.  They also highlighted the latest innovations extending Avamar’s leadership in VMware backup and recovery.

Customer, Jeremy Lawrence, Director, Information Technology at Eclipse Aerospace, described how Eclipse modernized their IT department with the VCE Vblock and EMC Avamar.  He summed up the session by stating, “EMC Avamar gives us a new level confidence [for backup and recovery] we had never experienced before. The speed of backups and recoveries for VMware is fantastic, and the consistency of restore across a very broad set of applications and operating systems has dramatically improved our SLAs and our quality of life.”

Steve Reichwein and I presented EMC Avamar: What’s New in 2013 to a full auditorium.

We provided highlights about the latest advanced integration efforts with Avamar and Data Domain Systems, new capabilities and optimizations for VMware, and improved performance for business critical applications. As you can see from the photos, the room was packed.  Great questions and feedback!

Figure 2: EMC Avamar What’s New in 2013 – Left Half of Room – FULL

Figure 3: Right Half of Room … FULLER!

If you didn’t get a chance to attend on Monday, then be sure to attend on Wednesday, May 8th:

10am: EMC Avamar: What’s New in 2013 in Palazzo L

11:30am: Optimized Backup and Recovery for Virtual Environments in Lido 3005

Day 1 ended with an opening of the Pavilion Floor and EMC Backup Recovery and Archive Booth 747 was hopping with excitement. Stephen Manley and Michael Wilke kicked-off Backup Game Plan in booth #747 – let the banter begin!

So what’s Your Game Plan?  Ours … continually innovate to provide the highest performance and reliability for backup, recovery and archive … to make your jobs easier.

Be sure to stop by and watch the show – get a t-shirt and register to win Super Bowl Tickets.

Phil George

Phil George

Sr. Product Marketing Manager, Data Protection and Availability Division at EMC
Working with customers and partners (like VMware) to develop leading backup solutions makes every day very interesting; helping them optimize their backup architectures for virtualized environments is what really energizes me. Over the past 25 years, I’ve held senior engineering, marketing and sales roles within the technical software industry. This gives me a good vantage point to recognize technical challenges, see emerging trends and propose new solutions. I hold a BSEE from Cornell University and a Masters in Computer Engineering from Boston University. I currently reside with my wife and two children in Massachusetts.