More People Choose EMC Backup – But Why?

Lady Backup

Lady Backup

Lady Backup’s career in IT dates back before the time of the Spice Girls. Initially I started in high tech journalism in the US and eventually transitioned to become an industry analyst. My analyst years also coincided with my education – during this period of my life I was working on my MBA. After 7 years of going to school at night, I graduated with distinction with an Information Age MBA degree from Bentley University (at the time it was still Bentley College) located just outside of Boston. With degree in hand, what’s a restless girl to do next? This is where networking with fellow classmates led to a job at EMC. Starting our Hopkinton headquarters, I moved outside of the US with EMC International when I felt it was time for my next change. Today, Lady Backup is an American on the loose in the world. Living outside the United States has been a fascinating experience. For the moment I call England home. But I’m feeling my next wave of restlessness coming. Here are two hints: I love sunshine and I’m improving my Spanish.

By Guest Blogger, Lady Backup

Barcelona Airport

EMC has an ad campaign running right now in the Barcelona, Spain airport that I wanted to reflect on for a moment.  We’ve run this ad in various places around the world.   It simply says “More People Choose EMC Backup.”
 
But what does it mean? 
 

There is the most obvious answer:  people are buying our products.  Partners are selling our products.   This is how EMC own 65.5% of the revenue share in the purpose-built backup appliance market, according to IDC. But from a customer standpoint, in fact they aren’t buying an appliance.  They aren’t buying backup technology. 

What are they choosing?

Confidence. Customers are buying confidence.   They need to know that they can count on their backup technology to work.  They need the confidence that the backup was completed properly and stored securely so that they can recover quickly when something goes wrong.

People choose EMC Backup because we offer the unique capability to ensure the integrity of the backups – as they are processed and for as long as they are stored on disk. This might sound obvious, given that really backup is an insurance policy.  Of course you need to have confidence in it. 

The customer, reality, is quite different.  In Europe, 74% of IT decision makers are not very confident that they can full recover after a disaster, according to a survey EMC sponsored of more than 1,700 respondents.  It’s no surprise that the majority of these organizations have yet to transform their backup. 

So our goal with the More People Choose EMC Backup ad is to let all those backup teams out there living with a “hope for the best mentality” know this: There is a better way. Now is the time to get started with backup transformation. And more people trust EMC. >>LB

Just the Facts…

Phil George

Phil George

Avamar/VMware Guru, Data Protection and Availability Division
Working with customers and partners (like VMware) to develop leading backup solutions makes every day very interesting; helping them optimize their backup architectures for virtualized environments is what really energizes me. Over the past 25 years, I’ve held senior engineering, marketing and sales roles within the technical software industry. This gives me a good vantage point to recognize technical challenges, see emerging trends and propose new solutions. I hold a BSEE from Cornell University and a Masters in Computer Engineering from Boston University. I currently reside with my wife and two children in Massachusetts.

By Phil George, Senior Product Marketing Manager, Avamar

Nobody said it better than Jack Webb as Sgt. Joe Friday on Dragnet – “Just the facts ma’am.” As Sgt. Friday interviewed people to solve a crime, he often heard lots of extraneous blather and a good deal of erroneous exaggerations! I’m sure you have personally run into this when exploring the worldwide web.  So I say, get your facts … “just the facts.”

Here are ‘just a few of my favorite facts’ about EMC Avamar:

  1.  The first to integrate to VMware’s vStorage API for Data Protection (VADP) and to vCenter in 2009.
  2. The first to leverage VMware’s Changed Block Tracking for backup.
  3. The first and only to leverage VMware’s Changed Block Tracking for recovery.
  4. The first to use a universal VM proxy for agentless image-level backup.
  5. The first and only to leverage load balancing across multiple proxies.
  6. The fastest backup solution for highly virtualized environments.
  7. The fastest VM recovery with its unique Changed Block Restore.
  8. Dramatically reduces CPU, DISK and I/O with variable length client side deduplication.
  9. Protects vCloud Director.
  10. Protects VMware VIEW Business Process Desktops.

Take a moment to listen to what our customers had to say about Avamar for VMware:

 

Thanks for letting me provide “the facts … just the facts.”  As a reward to you for reading this BLOG, click on Jack Webb’s photo above and watch a classic segment from Dragnet.

Why Do We Use Appliances?

Lady Backup

Lady Backup

Lady Backup’s career in IT dates back before the time of the Spice Girls. Initially I started in high tech journalism in the US and eventually transitioned to become an industry analyst. My analyst years also coincided with my education – during this period of my life I was working on my MBA. After 7 years of going to school at night, I graduated with distinction with an Information Age MBA degree from Bentley University (at the time it was still Bentley College) located just outside of Boston. With degree in hand, what’s a restless girl to do next? This is where networking with fellow classmates led to a job at EMC. Starting our Hopkinton headquarters, I moved outside of the US with EMC International when I felt it was time for my next change. Today, Lady Backup is an American on the loose in the world. Living outside the United States has been a fascinating experience. For the moment I call England home. But I’m feeling my next wave of restlessness coming. Here are two hints: I love sunshine and I’m improving my Spanish.

Guest Blog by  Mark Galpin, Senior Manager, EMC EMEA Marketing, Syndicated from ThoughtFeast

Washing clothes is one of those tasks made a lot easier by the use of a washing machine. A piece of equipment that has been purposely designed to the task in hand, in other words an appliance. Now I am sure you could make your own washing machine, what would you need? A drum or bucket to hold all the clothes, a motor to spin the drum, and a pump to get the water in and out. But how many of us would do that? There are many brands of supplier, all offering us such appliances, Hotpoint, Bosch, Neff, Hoover and Zanussi are the ones for me that spring to mind.

So when considering kitchen appliances what are their main advantages? Well, they have been specifically designed to accomplish a task, they often reduce the amount of our time involved in that task, they offer value for money, they are modular and quick to install, and they are competitively priced.

So are the benefits of a kitchen appliance any different from that of an IT appliance? Continue reading

Sure, You Can Build Your Own House…

David Garcia

David Garcia

I have been marketing high-tech solutions and gizmos for more than 23 years. Along the way, I’ve held a variety of management roles in marketing, sales and consulting, and have amassed a wealth of storage industry experience, particularly in tape, disk, and deduplication solutions. I earned an MBA from Northwestern University, Kellogg School of Business, and am living life in Irvine, California.

By David Garcia, Product Marketing, EMC Avamar

Building a house should be easy! After all, you can buy almost all the supplies at that do-it-yourself mega-market down the street, and they’ll even throw in a free hammer! Of course, there are some easy decisions to make, such as the type of wood, nails, cement, pipes, wires, glass, network…. But, there’s the rub. Purchasing the “stuff” seems easy enough, but making it look and work the way you want it to is the secret sauce.

Large enterprise companies typically have larger IT budgets and resources at their disposal. And as a result, many can afford to buy the latest and greatest technology. As the amount of data continues to grow exponentially, the ability to reliably backup and quickly recover data is more important than ever. It’s ironic that big companies often have the largest IT resources, yet they prefer to purchase things that are already proven

in the market, fast, and reliable. So while they could build their own backup solution – and select their own chassis, backup software, deduplication software or hardware, CPU, memory, storage, and perhaps customize the management interfaces in their “spare time”, they know it just makes more sense to buy a turnkey, integrated solution. And they know that Service and Support are important too, especially when you really need it.

But what about the “little guy”? The companies that don’t have the largest IT budgets or resources, but still need a backup solution that is proven, fast, and reliable. Until recently, they were out of luck. Their limited IT resources did their best to round up the hardware, software, and services needed to make it “kinda work”.  But all too often, the team spent a lot of time fixing it, explaining why the backup failed, and why that critical data could not be recovered. Not good and often career limiting.

As the industry leader in purpose-built backup appliances, EMC has been delivering proven, fast, and reliable backup and recovery solutions to enterprise companies for many years. With the introduction of the EMC Avamar Business Edition, mid-market companies with limited budgets and IT resources can finally experience and enjoy the benefits of a turnkey, backup and recovery solution with integrated data deduplication. It takes the guesswork and complexities out the acquisition, deployment and maintenance of a next-generation solution. And it’s the right capacity, the right price, and delivers the same core Avamar benefits that have been available to larger enterprise organizations for years. So do yourself a favor, and checkout the Solution Overview: EMC Avamar Business Edition. And just think of what you can build in your spare time!

Red or Blue? What Your Vote May Say about Your Environment

Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

Throughout this political season, I’ve been reminded of a blog I wrote about year ago in which I shared the findings of a poll in which social-media website Hunch asked more than 400,000 computers users about their wine preferences. The results were polarizing, not to mention fun to interpret and extrapolate on, with PC users preferring “whites” over “reds” and Mac users vice versa.

Makes me wonder what our vote (i.e., whether we vote Republican, Democrat or other) may say about us above and beyond our positions on key platform issues (which we won’t debate here).

Do people who vote Democratic prefer “whites over “reds,” or vice versa? Do more Republicans use Macs than PCs? And, for those of us in IT roles, what – if anything – does our vote say about the types of technologies we’re likely to use, when we’ll use them and how we’ll use them.

What about our buying behaviors, etc.? If you vote Democratic, are you more or less apt to go tape-less? If you vote Republican are you more or less likely to virtualize? Move to the cloud? Transform IT processes? Etc.

I don’t know the answers, but I do have my theories (which I won’t go into here). Is there any research to support patterns or behaviors one way or the other?

So, I did a quick (and I mean quick) Google search, to see what I could find, and I came across a short article on www.heraldonline.com (and, no, I don’t know this site’s party affiliation, if any).

According to research from the Consumer Electronics Agency (CEA), party affiliation doesn’t affect consumer tech spending or ownership; consumer electronics are a must-have for Republicans and Democrats alike with both parties showing pretty much equal adoption and ownership rates over the past 12 months as well as purchasing expectations for the upcoming holiday season.

But there are also some differences between the two in terms of the types of consumer technologies they’re buying (e.g., smart phones, HDTVs, laptops, etc.) that the article glosses over. Is this worthy of further analysis? I think so. But you vote. If nothing else, it makes for good water-cooler discussions.