By Guest Blogger, Lady Backup
There is the most obvious answer: people are buying our products. Partners are selling our products. This is how EMC own 65.5% of the revenue share in the purpose-built backup appliance market, according to IDC. But from a customer standpoint, in fact they aren’t buying an appliance. They aren’t buying backup technology.
What are they choosing?
Confidence. Customers are buying confidence. They need to know that they can count on their backup technology to work. They need the confidence that the backup was completed properly and stored securely so that they can recover quickly when something goes wrong.
People choose EMC Backup because we offer the unique capability to ensure the integrity of the backups – as they are processed and for as long as they are stored on disk. This might sound obvious, given that really backup is an insurance policy. Of course you need to have confidence in it.
The customer, reality, is quite different. In Europe, 74% of IT decision makers are not very confident that they can full recover after a disaster, according to a survey EMC sponsored of more than 1,700 respondents. It’s no surprise that the majority of these organizations have yet to transform their backup.
So our goal with the More People Choose EMC Backup ad is to let all those backup teams out there living with a “hope for the best mentality” know this: There is a better way. Now is the time to get started with backup transformation. And more people trust EMC. >>LB