Is it a Boom-Box?


There are lots of amusing videos on YouTube such as singing dogs and cats doing backflips. One of my recent favorites is a video that has kids re-acting to being given a Walkman. Some of the kids thought it was walkie-talkie, another a boom-box, most couldn’t even make a guess.   It is not surprising that kids today don’t recognize these devices and especially the cassettes that are inside. The first Sony Walkman was introduced in Tokyo on July 1, 1979. I still remember getting one for my birthday and talking it to school to impress my friends. This technology wave lasted for over a decade with music cassette sales peaking in 1990, with 442 million being sold that year. In 2010 that number was only 15,000.

As we now know, digital music created a new wave in the electronics industry, allowing 1,000s of songs to be stored on small disk drives in devices like iPods. Today there is a new wave allowing consumers to access millions, even billions of songs online.

I thought of these technology waves when I was Tokyo a few weeks ago for customer meetings.   A number of the organizations I met with were still using tape for data protection, which is not uncommon in many parts of Asia.   While tape has disappeared from pretty much every other part of the electronics industry , it still has a foot hold in IT. Some organizations have been using tape for so long they actually believe there is a legal reason to do so.   It turns out this is not the case; in fact tape is more of a liability in terms of maintaining legal and regulatory compliance.

During one customer meeting, I asked the customer to share the issues they were facing, and also what they considered to be an ideal environment – or their nirvana.   Their first priority was reducing costs, which I wrote on the whiteboard. Then I prompted them for their second priority – which they said was reducing costs. Then to really emphasis the point, the customer told me their third priority was – you guessed it, reducing costs. Of course they had other challenges but reducing costs was top of mind.


Turns out this customer was using tape, and lots of it.  They were managing 1000s of tapes, and this caused many of their operational problems, and was also the root cause of many of their costs.  Not just the physical media, but also the cost of shipping tapes off site, the cost of managing tape operations and also managing backups separately in each of their branch offices.  Not to mention the costs associated with migrating from one generation of tape to another, and the costs associated with not being able to recover data.   An overview of EMC’s Protection Storage Architecture  really turned the lights on for this customer, and helped them understand how they could not just dramatically reduce their costs, but also help them evolve from being reactive to proactive and offering value added services back to the business units. We also discussed how they could take advantage of the next wave in data protection – cloud centric data management.

I would love to see a YouTube video in 10 years where a StorageTek tape library is shown to Gen Z  IT administrator’s.  I imagine they will respond – “Is it a teleporter”

Reference: Kids React to Walkman

Shane Moore
I have been in the IT industry for close to 20 years and started my career as an Officer in the Australian Air Force. For my first posting, I had a choice to either manage a national network of servers or run a warehouse (the physical kind). Thankfully, I chose the former and subsequently managed infrastructure in a number of public and private organizations. Later, I started selling and then marketing IT solutions for Computer Associates and now EMC. I have a passion for technology and I am excited by the way it continues to transform our lives. In my current role, I work across Asia promoting EMC’s data protection solutions, spending time with analysts and writing articles for traditional and social media. In my spare time, I provide IT support for my family and enjoy the outdoors. For the record, Top Gun is my favorite movie of all time!

On Internet Privacy, Consumers Show “Split Personalities”

EMC Privacy Index, 2014.

EMC Privacy Index, 2014.

We all want to protect our privacy online, but how much – enough to take action? And do the perks that the Internet affords outweigh the risks?

Recent EMC Privacy Index reveals some pretty interesting findings on consumer behavior, and that the conversation around privacy is far from over. Continue reading

Guy Churchward

Guy Churchward

President, Data Protection and Availability Division
I'm an enterprise infrastructure hack. Really, if you think of my career as a building, I’ve spent it underneath in the sewer lines and the electric plumbing, making sure things work. Invariably, my businesses end up being called boring. But that’s okay. It means they’re doing exactly what they’re supposed to do, which means their customers can do what they need to do. I come to EMC by way of BEA Systems, NetApp and most recently LogLogic, and my mission is to lead EMC Data Protection and Availability Division's efforts to deliver a protection storage architecture that leaves us all in better shape for the next guy, or gig, that comes along. Oh, and make no mistake about it, I want everyone to know who’s number one in backup, and why.

Time for a Mojo Check: Is Data on Your Balance Sheet?


It was just about a year ago that I posted Three Signs Your Company May Be Losing Its Mojo on this site. The blog, which ran on about a month later, struck a chord.

For many of us, it seems that the loss of mojo is akin to losing our edge… our hipness…  our direction…  to going on autopilot. I know it is for me.

And, let’s face it, in today’s world, where things are changing faster than ever before, maintaining your mojo isn’t just something those en vogue should care about; it’s essential really for any company (and any individual) that wants to compete successfully in The Second Machine Age. Continue reading

Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

VPLEX Metro: Achieving Continuous Availability and Mission Critical Center

VPLEX is entering its 4th year since being officially launched at EMC World 2010 and just coming off of a great EMC World 2014, one of the most powerful conversations on VPLEX is around VPLEX Metro Continuous Availability bolstered by Cluster Witness, how it operates and “kissing” 7-9′s (99999.99) uptime is possible for the EMC customer base. Continue reading

Jennifer Aspesi
I recently transitioned to the EMC VPLEX and RecoverPoint product team after being with EMC's Enterprise storage platforms for many years, and it's been an amazing adventure so. I love what I do and, more importantly, I love to enlighten users to the value of what our products do. My job is to help you optimize your business through best practices. As the lead of an awesome group of pre-sales corporate system engineers, you'll likely hear snippets of some of the conversations I have with this team in my posts. Also, I am a big fan of beta testing and I love to talk about it. Ask me, and I will tell you how to get your hands on code before it hits the streets. Oh, and I am a native New Englander, a virtual storage evangelist, dissolving distance proponent, breaking the speed of light enthusiast, ocean-loving star gazer, and working mama of an awesome little boy, Let's chat!

We’re Coming to a City Near You

EMC is the world’s largest data protection company, and it’s only natural that we would have the world’s largest user group for data protection.  To facilitate this sense of community, EMC and Intel are hosting the 2014 EMC Data Protection User Group series. EMC data protection solutions are powered by Intel, making Intel a key partner and sponsor for these events.  Continue reading

Lady Backup
Lady Backup’s career in IT dates back before the time of the Spice Girls. Initially I started in high tech journalism in the US and eventually transitioned to become an industry analyst. My analyst years also coincided with my education – during this period of my life I was working on my MBA. After 7 years of going to school at night, I graduated with distinction with an Information Age MBA degree from Bentley University (at the time it was still Bentley College) located just outside of Boston. With degree in hand, what’s a restless girl to do next? This is where networking with fellow classmates led to a job at EMC. Starting our Hopkinton headquarters, I moved outside of the US with EMC International when I felt it was time for my next change. Today, Lady Backup is an American on the loose in the world. Living outside the United States has been a fascinating experience. For the moment I call England home. But I’m feeling my next wave of restlessness coming. Here are two hints: I love sunshine and I’m improving my Spanish.