I’m Happy…Because Disaster Recovery Can’t Bring Me Down

Graduation is the end of a college education but it’s also the beginning of a new career or post-graduate opportunity. It’s time to celebrate endings and new beginnings, as the school year draws to a close and summer makes its tantalizing approach (yes, even for storm-battered U.S. east coasters).  This seasonal shift makes us happy… and apparently life as a student at Brown University in historic Providence, Rhode Island is a happy place too. Continue reading

Lisa Matzdorff

Lisa Matzdorff

Voice of Customer, Data Protection and Availability Division
I have a passion for listening, more specifically, listening to customers share their IT stories, their experiences, their successes! Over the past 7 years in the role of customer reference manager and customer advocacy manager, I’ve had the pleasure of listen to amazing stories and meeting some very interesting people. The one thing that makes my job even better…I get to share those stories. When I’m not working, I’m volunteering with foster children, running 5K fun runs, playing fashion consultant “What Not To Wear” style, traveling, and watching reality t.v

Is Your Business Ready to Take on the Digital Universe?

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“Like the physical universe, the digital universe is large – by 2020 containing nearly as many digital bits as there are stars in the universe. It is doubling in size every two years, and by 2020 the digital universe – the data we create and copy annually – will reach 44 zettabytes, or 44 trillion gigabytes.”—2014 EMC Digital Universe Study

Sounds ominous but there’s no escaping it; our world is being invaded by data.

So, the question begs, is your business up to the challenges and opportunities all this data will present, however many petabytes, exabytes or zettabytes this may mean? Or will it fold under the pressure? Continue reading

Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division at EMC Corporation
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

The Second Machine Age: 5 Things Our Kids’ Kids Won’t Know about Retail Shopping

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  1. What it was like to purchase goods and take them with you
  2. That Walmart once employed nearly as many people as the U.S. Armed Forces
  3. What “Black Friday” was
  4. What a store credit card was
  5. What it was like to be shopping pack horses at holiday sales


  6. After reading my post on the emergence of The Second Machine Age and what it holds for the world of transportation, my boss responded, “I still prefer a clutch and a gear stick!”

    And if the comments I received from many of you are any indication, you may feel similarly. However, you also told me you are excited about the changes that lie ahead, not just for transportation, but also for other industries. This made me think about retail and healthcare, and how these industries are transforming as we speak. Continue reading

Guy Churchward

Guy Churchward

President, Data Protection and Availability Division
I'm an enterprise infrastructure hack. Really, if you think of my career as a building, I’ve spent it underneath in the sewer lines and the electric plumbing, making sure things work. Invariably, my businesses end up being called boring. But that’s okay. It means they’re doing exactly what they’re supposed to do, which means their customers can do what they need to do. I come to EMC by way of BEA Systems, NetApp and most recently LogLogic, and my mission is to lead EMC Data Protection and Availability Division's efforts to deliver a protection storage architecture that leaves us all in better shape for the next guy, or gig, that comes along. Oh, and make no mistake about it, I want everyone to know who’s number one in backup, and why.

VPLEX Virtual Edition Is Software-Defined Coolness

Data center infrastructure is undergoing a massive shift. Virtualization in the data center has had a profound impact on customer expectations of flexibility and agility. Especially as customers get to 70+% virtualized, they have the potential to realize tremendous operational savings by consolidating management in their virtualization framework.

In this state, customers typically do not want to deploy physical appliances and want everything handled from their virtualization context. Similar changes in networking and storage have meant that the basic infrastructure is now completely in software running on generic hardware. This is the software-defined data center, and VPLEX is no stranger to this conversation. Continue reading

Ashish Palekar
I have been around the storage market all throughout my career. It started with learning Fibre Channel and iSCSI from the ground up and contributing to the standards body. My next gig was building processors at Trebia Networks to mediate between converting from FC to iSCSI. From there, I joined EMC. At EMC, I have focused on storage virtualization in various roles – developer, dev manager and product manager. My primary passion these days is helping our customers, partners and engineers understand why the products we are building are game changing. Equally importantly, I am focused on helping us build a business around our products and staying ahead of the market. And that means looking a little beyond the next curve and dreaming about all that can be. And you know what, it is a lot of fun!

Data Protection – From Good to Great

One of the questions that I often ask when meeting with IT directors considering deploying a cloud backup solution for their business is “What does great data protection look like?” And the answers I get back are always different. Continue reading

Gytis Barzdukas
With over 20 years' experience in marketing, product planning and product management, you'd think I might have grown tired of talking about backup, storage and IT by now – but the market and the technology keeps evolving and it remains thrilling to be at the cutting edge of that. Looking after the product portfolio and roadmap for EMC's data protection cloud means that I'm working at the pointy end of the third platform revolution – which keeps me busy when I'm not rooting for my local soccer team or making the most of life in Seattle with my family.