Meet EMC ProtectPoint, 10 Fun Facts About Our Newest Family Member


Today, EMC announced a new data protection solution, EMC ProtectPoint, which enables direct backup from primary storage to protection storage.   As the newest member of the EMC data protection and availability family, I wanted to share some fun facts so you can get to know ProtectPoint better: 

  1. Revolutionary – ProtectPointis blazing new trails as the first solution to enable direct backup from block-based primary storage (initially VMAX3) to protection storage (Data Domain).
  2. Peacemaker – Looking to make a good impression as the new kid on the block, ProtectPoint is designed to provide non-disruptive data protection by eliminating the backup impact on the application server, which ensures consistent application performance.
  3. Uncompromising – ProtectPoint enables the functionality of backups with the performance of snapshots so you can meet protection SLAs for mission critical applications without compromise.
  4. Sense of Urgency – Who has time to wait for data when your application is down? With ProtectPoint, you get instant access to protected data, enabling simplified granular recovery directly from the Data Domain system.
  5. Sociable – Much like our existing protection software portfolio, ProtectPoint plays well with others by integrating directly with applications to ensure application consistent backups.
  6. Multi-lingual – By speaking the same language the data is stored in, ProtectPoint protects data in native format on the Data Domain system, ensuring simple and fast recovery.
  7. Minimalist – As a modern data protection solution, ProtectPoint aims to minimize storage requirements on both primary and protection storage. By reducing snapshots used for protection and leveraging Data Domain inline deduplication, ProtectPoint minimizes storage requirements across the entire environment.
  8. Resourceful – ProtectPoint also looks to make efficient use of the infrastructure you already have in place to reduce your overall cost and complexity. Specifically, it eliminates the requirement for backup servers, eliminates backup traffic from the LAN and minimizes SAN backup traffic.
  9. Trustworthy – Trust is non-negotiable when it comes to protecting your mission critical applications. Like our entire protection software portfolio, ProtectPoint leverages Data Domain protection storage to provide reliable recovery via the Data Domain Data Invulnerability Architecture.
  10. Empowering – Unlike traditional backup, ProtectPoint is designed to give application owners (including DBAs) complete control of backup, recovery and replication directly from their native interfaces.

ProtectPoint truly changes the game when it comes to mission critical application protection. To learn more check out the new page on


Caitlin Gordon

Caitlin Gordon

Data Domain Product Marketing, Data Protection and Availability Division
I have spent the past nine years focused on all things data protection, with a focus on backup and archive. Lucky for me, Data Domain Systems give me lots of good topics to discuss here. When I’m not blogging, I’m equal parts gadget geek and sports freak – always ready to chat about the latest IT rumor or celebrate/lament the latest Boston sports heartbreak/victory. You can also find me talking backup on Twitter and YouTube.

3 thoughts on “Meet EMC ProtectPoint, 10 Fun Facts About Our Newest Family Member

  1. I like idea of protectpoint, but I have question regarding 5th point. Will you have integration with existing backup application? For example, I have older VMAX and we use PowerSnap to protect it. Next step is NSM in NetWorker 8.1. Our target is Data Domain all the time. Next logical step is ProtectPoint, but we wish to keep backup overview/schedule under single umbrella – and that is backup application. If my understanding is correct, PP at the moment is new kid on the block which runs on its own. Futurewise, I have no doubt that backup applications as today will just be used as big reporting umbrella and metadata collector (and eventually legacy backups), but on that journey it is important we see these new approaches to be integrated with existing umbrellas.

    • I completely agree, the role of the backup application with ProtectPoint is a different, but important one. Just as you state, on a broader scale (which is also directly applicable to ProtectPoint), we see the role of backup applications evolving into one that focuses on centrally managing the catalog, policy, retention, etc., rather than doing the data movement. ProtectPoint is a revolutionary new way to do the data movement and we have plans to integrate the centralized management piece in the future. Stay tuned…

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