Is Your Business Ready to Take on the Digital Universe?

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Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

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“Like the physical universe, the digital universe is large – by 2020 containing nearly as many digital bits as there are stars in the universe. It is doubling in size every two years, and by 2020 the digital universe – the data we create and copy annually – will reach 44 zettabytes, or 44 trillion gigabytes.”—2014 EMC Digital Universe Study

Sounds ominous but there’s no escaping it; our world is being invaded by data.

So, the question begs, is your business up to the challenges and opportunities all this data will present, however many petabytes, exabytes or zettabytes this may mean? Or will it fold under the pressure? Continue reading

The Second Machine Age: 5 Things Our Kids’ Kids Won’t Know about Retail Shopping

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Guy Churchward

Guy Churchward

President, Data Protection and Availability Division
I'm an enterprise infrastructure hack. Really, if you think of my career as a building, I’ve spent it underneath in the sewer lines and the electric plumbing, making sure things work. Invariably, my businesses end up being called boring. But that’s okay. It means they’re doing exactly what they’re supposed to do, which means their customers can do what they need to do. I come to EMC by way of BEA Systems, NetApp and most recently LogLogic, and my mission is to lead EMC Data Protection and Availability Division's efforts to deliver a protection storage architecture that leaves us all in better shape for the next guy, or gig, that comes along. Oh, and make no mistake about it, I want everyone to know who’s number one in backup, and why.

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  1. What it was like to purchase goods and take them with you
  2. That Walmart once employed nearly as many people as the U.S. Armed Forces
  3. What “Black Friday” was
  4. What a store credit card was
  5. What it was like to be shopping pack horses at holiday sales


  6. After reading my post on the emergence of The Second Machine Age and what it holds for the world of transportation, my boss responded, “I still prefer a clutch and a gear stick!”

    And if the comments I received from many of you are any indication, you may feel similarly. However, you also told me you are excited about the changes that lie ahead, not just for transportation, but also for other industries. This made me think about retail and healthcare, and how these industries are transforming as we speak. Continue reading

Remove That Target On Your Back

Tom Giuliano

Tom Giuliano

Marketer and EMC Data Protection Advisor Expert
I love to listen to customers discuss their data protection challenges, their experiences and their needs, and I’ve had a lot of opportunity to do it. For the past 15 years, I’ve brought network and storage products to market through roles in sales, product management and marketing. When I’m not driving go-to-market initiatives, identifying unique and creative methods to build product awareness or launching products, you’ll likely find me cycling, skiing, boating or running. And, who knows, maybe you’ll hear some of my more interesting experiences in one of my posts from time to time.

Backup administrators have traditionally been the go-to-person when something went wrong with a critical data backup or recovery process. And the primary person chasing them down during these unfortunate circumstances was their boss. One issue (hopefully!). One target. Problem (usually) solved. Well…..that’s no longer the case. Continue reading

Does Big Data Have to Be Big?

Heidi Biggar

Heidi Biggar

Marketing and IT Consultant, Data Protection and Availability Division
I’m often asked how a political science major at Tufts wound up in the IT world, covering backup, storage, virtualization and cloud of all things. Truth is, it’s really a love for learning, a need to understand the “bigger picture” and a desire to share that view with others that’s steered my path over the past 20 years, from campaign manager to editor, analyst and marketer. After hours, you’ll find me hanging with family, running 10ks through Peachtree City’s 90 miles of cart paths, watching football or reading. I’m a New England transplant enjoying life in the South. In my previous life, I also blogged for ComputerWorld, Enterprise Strategy Group and Hitachi Data Systems, but The Backup Window is my baby. It's been great watching it evolve.

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One of my hot button issues these days is Big Data.

By many media and vendor accounts, Big Data is simply that: big data. Large volumes of structured or unstructured data the likes of which are generally associated with companies in data-crunching industries like oil and gas, seismology, genomics and finance.

Even Wikipedia defines Big Data as “the collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing.” Continue reading

EMC Data Protection Suite: What’s New in EMC Avamar 7.1

Phil George

Phil George

Avamar/VMware Guru, Data Protection and Availability Division
Working with customers and partners (like VMware) to develop leading backup solutions makes every day very interesting; helping them optimize their backup architectures for virtualized environments is what really energizes me. Over the past 25 years, I’ve held senior engineering, marketing and sales roles within the technical software industry. This gives me a good vantage point to recognize technical challenges, see emerging trends and propose new solutions. I hold a BSEE from Cornell University and a Masters in Computer Engineering from Boston University. I currently reside with my wife and two children in Massachusetts.

Last week, as part of our Redefining Data Protection webcast event, we introduced updates across the EMC Data Protection Suite. Lots of great new features to support your organization’s business and IT transformation. Here’s my list of the top 7 new features of EMC Avamar 7.1 as well as a few links to some great demos and whiteboard videos.

Continue reading