Whether You Know It Or Not, You Are In The Data Business

Our daily jaunt on the Internet has become second nature and our mobile devices have become our BFFs. We may not give it a second thought, but through this technology we are producing a steady stream of digital exhaust, resulting in a “Big Bang” on the data universe.

This very large data footprint we’re producing has created a new responsibility for every IT department; they are tasked with protecting any and all data for their company. Not only do they need to protect that data, they might also need to recover that data at a moments notice. IT professionals are challenged with increasingly stringent regulatory requirements and business initiatives that demand higher service levels, longer online retention times, and higher levels of data protection. No matter how savvy you are…it can be a daunting task to address these needs.

During my conversations with customers, I have found there are many companies that still struggle to optimize IT functions and arm employees with technology that drives productivity and innovation across the organization.

I recently read an IDC report titled ‘Worldwide CIO Agenda 2014 Top 10 Predictions’, this report paints a picture of the challenges CIOs will face in the next two to four years. It also discusses the opportunities that CIOs have to evolve in their primary role. One prediction caught my eye — “80% of the IT budget will be based on providing service integration for a broad portfolio of internally and externally sourced IT and business services”.

Organizations are looking outside the walls of their data center and embracing the cloud and external service providers.

Our next customer in the data protection podcast series, Cincinnati Bell Technology Solutions (CBTS) provides a complete suite of end-to-end IT solutions, offering a wide range of information technology systems and services.

Bill Ehrman from CBTS discusses how CBTS got into the business of offering Infrastructure as a Service, Backup as a Service, Storage as a Service and many other services and how they built-out their infrastructure.

Listen to the podcast.

Lisa Matzdorff

Lisa Matzdorff

Voice of Customer, Data Protection and Availability Division
I have a passion for listening, more specifically, listening to customers share their IT stories, their experiences, their successes! Over the past 7 years in the role of customer reference manager and customer advocacy manager, I’ve had the pleasure of listen to amazing stories and meeting some very interesting people. The one thing that makes my job even better…I get to share those stories. When I’m not working, I’m volunteering with foster children, running 5K fun runs, playing fashion consultant “What Not To Wear” style, traveling, and watching reality t.v

Data protection for VMAX3: High Performance Data Protection for Your High Performance Storage

1EMC has once again as raised the bar on storage leadership with the announcement of the new VMAX3.  Much more than primary storage, VMAX3 is an Enterprise storage services platform, designed to enable I/T to control where to best run specific workloads, whether in the data center or the cloud. With VMAX3, IT can manage Storage-as-a Service through predictable service levels at hybrid cloud scale. Continue reading

Paul Scheuer
I like to be known as "Mr. Enterprise Storage Protector" writing, blogging and presenting to the world an ever-changing, always improving product story for enterprise storage (Mainframe) data protection and archiving. You won't ever hear or see me use the words "sexy" when describing our products (that's another story), but you will see that I am passionate about the ability to protect the crown jewels of corporate data. I consider enterprise (aka mainframe) data protection the guardian of insuring that the world doesn't "grind to a halt" as mainframes make airline transactions, stock trades, ATM transactions and many other things critical to our daily existence on the planet. I come to EMC via IBM where I spent more the two decades in storage as a developer and marketer of storage, even competing head-to-head with the products I now grow (yet another story). I call the Tucson Arizona desert home, where I like to sun & swim outside my office door. When I'm not outdoors, in front of customers or sales teams, you'll find me playing and listening to Jazz piano or guitar.

VPLEX and RecoverPoint Integration with XtremIO: A Customer Case Study

It’s not a secret that one of my favorite products within EMC is VPLEX.  VPLEX is a product that means different things to different people.  Some look at it as a data migration solution while others look at it in its true flash and glory meaning – a distributed cache that is virtualizing your underlying storage and provides an active – active site topology.  For example, you can have Site A in NY distributed to Site B in a metro location (up to 10ms latency for VMware HA and vMotion) and have simultaneous read/write access to the same data across these two data centers. Continue reading

Ashish Palekar
I have been around the storage market all throughout my career. It started with learning Fibre Channel and iSCSI from the ground up and contributing to the standards body. My next gig was building processors at Trebia Networks to mediate between converting from FC to iSCSI. From there, I joined EMC. At EMC, I have focused on storage virtualization in various roles – developer, dev manager and product manager. My primary passion these days is helping our customers, partners and engineers understand why the products we are building are game changing. Equally importantly, I am focused on helping us build a business around our products and staying ahead of the market. And that means looking a little beyond the next curve and dreaming about all that can be. And you know what, it is a lot of fun!

The DPArmy live from “Redefine Possible” in London

So the Doctor landed in the Old Billingsgate Market, in London on Tuesday to help EMC reveal a number of product announcements. Possibly for most, the main news of the day was the announcement that the existing high end storage array VMAX would be replaced with VMAX3. This updated array also included an updated and rebranded version of the operating system called HYPERMAX OS. Continue reading

Mark Galpin

Mark Galpin

EMEA Product Marketing, Data Protection and Availability Division
As a product marketing lead based in Guildford, Surrey, I'm often seen presenting to EMC’s partners and end users at various events across Europe. I have over 20 years experience in the storage market, largely gained in the financial and legal sectors, including PaineWebber, part of UBS, and Clifford Chance, the international legal practice, where I was the storage manager for a number of years. But I've also held had product marketing stints at Quantum and previously at EMC. I'm married with two children and live in Guildford, Surrey.

Meet EMC ProtectPoint, 10 Fun Facts About Our Newest Family Member


Today, EMC announced a new data protection solution, EMC ProtectPoint, which enables direct backup from primary storage to protection storage.   As the newest member of the EMC data protection and availability family, I wanted to share some fun facts so you can get to know ProtectPoint better:  Continue reading

Caitlin Gordon

Caitlin Gordon

Data Domain Product Marketing, Data Protection and Availability Division
I have spent the past nine years focused on all things data protection, with a focus on backup and archive. Lucky for me, Data Domain Systems give me lots of good topics to discuss here. When I’m not blogging, I’m equal parts gadget geek and sports freak – always ready to chat about the latest IT rumor or celebrate/lament the latest Boston sports heartbreak/victory. You can also find me talking backup on Twitter and YouTube.